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Old 08-09-11, 10:46 AM   #1
Farmer Dave
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Specialized, Are They Taking Over The World?

Specialized is a great brand, and they make quality bikes. But it seems like every group ride I go on, the vast majority are Specialized. To me this brand has become the McDonald's of bikes, except a higher quality product. Do you guys find this to be true? Or am I just being hypersensitive?
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Old 08-09-11, 10:52 AM   #2
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No that's Exxon and BP.

note about 'Brand' of bikes: there is a larger company ,
or series of companies making a lot of bikes , and bike parts
for all the brands stuff, sold these days. world wide ..

Just another product managers and designer's contract filled in one of Taiwan's
huge bike manufacturing subcontractors ..

Schwinn, selling their name, has dropped to Magna level
shipping to Big box stores like Wally World..

Brand is often just a different paint job.


.... also
Major brands have sales territories. small population here keeps SBI dealer
in a separate town, Local here is a different, Trek\redline, territory..

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Old 08-09-11, 11:00 AM   #3
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It depends where you go and what the LBSs there are selling. Specialized is certainly one of the big players in the north american market, but the last group ride I went on there was a pretty good mix of Specializeds, Treks, Cervelos, Giants, and a local company called Eclipse that builds bikes with Taiwanese frames, as well as others.

It is a competative marketplace and there are many sellers to chose from. The larger companies sometimes seem to have a little better value built in, sometimes the smaller companies have a little something extra for a little more money.

In the end it is all about the motor.
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Old 08-09-11, 11:34 AM   #4
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Specialized are definitely a popular brand and I do see a lot of them around. But I also see a lot of Treks. I think area has a lot to do with it. I don't see a lot of Giant bikes by me because I believe there's only 1 shop in the area that sells them. But there's numerous Trek and Specialized shops.

With that said, I bought a Felt.
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Old 08-09-11, 11:40 AM   #5
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Specialized is a great brand, and they make quality bikes. But it seems like every group ride I go on, the vast majority are Specialized. To me this brand has become the McDonald's of bikes, except a higher quality product. Do you guys find this to be true? Or am I just being hypersensitive?
It always strikes me just how prominent the Specialized text is on their bikes. I've seen a few bikes of other brands that are far more discreet. The ones that seem to be the most in-yer-face are Specialized (often big white letters on a black background, or big red letters on a white background, from what I've seen), and Cervelo. I've seen the odd Scott around my way. Cervelo and Scott seem to be very prominent in their text, but I don't see many of them (or at least I don't notice many of them).
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Old 08-09-11, 12:07 PM   #6
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I think it's coincidence. I seem to see Giants all over the place here in Denver.
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Old 08-09-11, 03:44 PM   #7
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TONS and TONS of Treks in SoCal. There are a lot of specialized but more Treks.

And surprisingly there are many Cervelos.
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Old 08-09-11, 06:55 PM   #8
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Treks and Specialized are both heavily marketed to the masses. That exposure outside the core cycling world sells a whole lotta bikes to NewBs...
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Old 08-10-11, 11:16 AM   #9
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See plenty of Treks- Specialised-Giants- and several other popular makes. The Ones that catch my eye though are the 10 year old heavy old Cannondales- the Raleighs- the Dawes tourers--you know the type----The ones that come past me at speed and the riders are always polite and able to speak with ease whilst I am struggling up the hill.
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Old 08-10-11, 12:54 PM   #10
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What's a Specialized?
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Old 08-10-11, 01:08 PM   #11
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Schleck fan boys that bought their bikes last year.
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Old 08-10-11, 01:25 PM   #12
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Quote:
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It always strikes me just how prominent the Specialized text is on their bikes.
I was interested in one of these for a while, but one of the things that put me off was the 958-point logo.

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Old 08-10-11, 01:26 PM   #13
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Schwinn has dropped to Magna level shipping to Big box stores like Wally World.
Yes and no. Yes, X-Mart bikes include Schwinns. But there is another line of Schwinn called Schwinn Select that is available at LBSs that are good quality bikes.
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Old 08-10-11, 02:19 PM   #14
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Yes and no. Yes, X-Mart bikes include Schwinns. But there is another line of Schwinn called Schwinn Select that is available at LBSs that are good quality bikes.
I dig that decision (wider product line) BTW. A lot of peeps think it dilutes the brand but I applaud the attempt at reaching a wider audience. MTB did it long ago and road manufacturers seem much slower to follow suit. The more Wallyworld-Freds who jump on board the more likely road riders will achieve greater acceptance and understanding from society as a whole...
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Old 08-10-11, 02:20 PM   #15
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Specialized and Trek make a very large range of bicycles targeting pretty much every demographic. Makes sense really.
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Old 08-10-11, 02:39 PM   #16
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They seem very popular and in every local bike shop.
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Old 08-10-11, 02:40 PM   #17
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I dig that decision (wider product line) BTW. A lot of peeps think it dilutes the brand but I applaud the attempt at reaching a wider audience. MTB did it long ago and road manufacturers seem much slower to follow suit. The more Wallyworld-Freds who jump on board the more likely road riders will achieve greater acceptance and understanding from society as a whole...
Crappy road bikes were all the rage in the '70s and it drove a lot of people away from the sport entirely. THe same thing unbelievably crappy full suspension BSOs are doing today. Ill fitting 'one-size-fits-all, poorly assembled bikes don't help anyone.

I think you are attributing to them a benevolence and love for the sport that simply is not there. THey realized the margin for selling 10 asian made $150 bikes at XMart is better than for one asian-made $1500 bike at a bike store - that is all.
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Old 08-10-11, 02:50 PM   #18
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It always strikes me just how prominent the Specialized text is on their bikes.
Like this?

I have this bike and I think the logo looks cool.
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Old 08-10-11, 03:15 PM   #19
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Trek makes their carbon frames in Wisconsin,
OTOH {afaik] Specialized has a China subcontractor for that too..

Can't take over the world if you don't make your own stuff, you are another
dependent, ..

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Old 08-10-11, 03:42 PM   #20
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Must be a regional thing. Specialized bikes are not very common where I ride.
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Old 08-10-11, 04:03 PM   #21
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Must be a regional thing. Specialized bikes are not very common where I ride.
That very well could be the case. I live in Southern Oregon. The majority of LBS are dominated by specialized but we do have a couple of other stores that carry Trek.
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Old 08-10-11, 04:27 PM   #22
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No.....China is.....put whatever sticker on it you want.

Wallyworld (this is as cheap as we can make it and they will still buy it) type bikes rule 10 to 1,at least in L.A. I'd ask them about it but we don't speak the same language.

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Old 08-10-11, 06:19 PM   #23
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I have this bike and I think the logo looks cool.
There's your problem!
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Old 08-10-11, 08:59 PM   #24
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Schwinn has dropped to Magna level shipping to Big box stores like Wally World..
.
Bicycle Times had a thing on new Schwinn's, and said they bore no resemblance to the Bicycle Shaped objects in big box stores. Actually, doesn't Dorel own both Cannondale and Schwinn?
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Old 08-11-11, 07:15 AM   #25
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It always strikes me just how prominent the Specialized text is on their bikes. I've seen a few bikes of other brands that are far more discreet. The ones that seem to be the most in-yer-face are Specialized (often big white letters on a black background, or big red letters on a white background, from what I've seen), and Cervelo.
Trek is far worse - especially with their high end bikes. Count how many times "Trek" and "Bontrager" are boldly printed on one of their bikes.
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