Visibility, day and night
And make the products usable, rugged, and affordable.
Stay away from trying to re-invent the bicycle seat. Brooks did it over 100 years ago and there has been little improvement since. Likewise new handlebars or drivetrains. Really hard to do better than traditional derailleur or IGH. The bicycle has been around for a long time. This simple machine has seen the best, worst, and most optimistic minds of the last 193 years trying to improve it. It's not impossible, just hard.
At least once or twice a month, this forum gets a post identical to this one. Often wonder where their big ideas went.
Last edited by Flying Merkel; 10-05-11 at 12:48 PM.