1.) I didn't even KNOW that other bikes other than Walmart and Kmart bikes existed.
I had never even heard of Trek, Specialized, Gian, Fuji, Raleigh, etc... I though Schwinn was the top of the line. I had heard of Lance of course but just thought he rode some random road bike.
2.) It is very difficult if not impossible to order a name brand (Trek, Cannondale, Giant, Specialized, etc..) bike online and actually have it delivered.
Frustrating but I suspect they are just protecting Brick and Mortar bike shops.