Why is it that Trek is the only big name brand co. that has a custom program for their road bikes AKA PROJECT ONE. I know there are quite a few small companies out their that build custom bikes, they are not what I am talking about. It is the big name brands like Giant, Cannondale, Bianchi or any other big name. It would make sense to me that any of them would offer such a program. So what are your thoughts and ideas on this share your opinions.