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  1. #1
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    Raleigh Purchased by Accell

    Expect new changes to take place with both Raleigh and Diamondback. They were purchased just this past Spring during the last week of May 2012, by the Dutch company, ACCELL. The ACCELL GROUP already owns about a dozen bicycle brands already, including Ghost, Redline, Koga, and Batavus, just to name a few.

    Reference:

    http://raleighuk.wordpress.com/2012/...uires-raleigh/

    www.bicycleretailer.com/news/newsDetail/6829.html
    Last edited by SlimRider; 08-13-12 at 10:03 PM.

  2. #2
    Super Moderator no1mad's Avatar
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    According to the link you provided, it was pending approval from German regulators. However, according to this from Accel's own site, it appears to have been a done deal. But then again, Raleigh isn't listed among their portfolio listings...

    If they really valued the Raleigh brand and if they actually now own the company, you'd think that they would've updated their brand directory to reflect that by now.
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  3. #3
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    Quote Originally Posted by no1mad View Post
    According to the link you provided, it was pending approval from German regulators. However, according to this from Accel's own site, it appears to have been a done deal. But then again, Raleigh isn't listed among their portfolio listings...

    If they really valued the Raleigh brand and if they actually now own the company, you'd think that they would've updated their brand directory to reflect that by now.

    You're right No1mad.

    Thanks!

  4. #4
    Senior Member Mobile 155's Avatar
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    Not a bad company. Now I know why Lapierre is in Seattle. But I didn't see Diamond Back listed. Not sure that name can be saved in an upscale market. It isn't beyond a holding company to cherry pick for a name they want to get rid of one that they don't. Chrysler once bought a whole car company just to get Jeep and let the rest go.
    Last edited by Mobile 155; 08-13-12 at 11:59 PM.
    Life is like riding a bicycle - in order to keep your balance, you must keep moving. ~Albert Einstein.

  5. #5
    KingoftheMountain wannabe Savagewolf's Avatar
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    Just curious, what's with all of the Diamondback-related threads lately, Slim? You've been very vocal about them and I'm curious what your interest is.

  6. #6
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    Quote Originally Posted by Savagewolf View Post
    Just curious, what's with all of the Diamondback-related threads lately, Slim? You've been very vocal about them and I'm curious what your interest is.
    Believe it or not. It's a total fluke!

    First, I read that article in Cycling news over the INTERNET about the Podium 7. Then I went to the DB website and noticed a bunch of quality bikes that I was never aware of, designed by the DB company. I then went to the Dick Sporting Goods website, just to see if the Podium 6 or 7 was being sold online there. I saw that they weren't being sold online and that made me wonder why not?

    I then had two simultaneous revelations. First, DB was holding back their very best from Dick's for some reason and secondly, DB actually had better bikes than I could ever have imagined. DB was indeed not the mediocre bicycle company that I always thought it had been. Dick's Sporting Goods while really not the best, was much better than an Xmart outlet. Better than I even thought it was in the beginning. They actually have bicycle mechanics working inside of their stores. I did not even know that!

    Then today, while looking up some DB information, I ran across the fact that the whole Raleigh Company had been sold, including Diamondback. That threw me for a loop!

    How is it, that just about the time I get an epiphany about Diamondback, I hear that they got sold!?! ...Go figure!

    Now I'm wondering just what's really going to happen to DB and DKS, alike!
    Last edited by SlimRider; 08-14-12 at 01:06 AM.

  7. #7
    Super Moderator no1mad's Avatar
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    Quote Originally Posted by azforme View Post
    Thanks. While I am commuting, I'll also use this to serve the purpose as my main cardio workout. I really don't carry anything with me that would require me to equip the bike with racks or such. I'm also in AZ, so no need for fenders or mud guards since it's bone dry here. Would you recommend a mid level road bike or a commuter based on this? This is a nice commuter but at the top end of my range:

    http://www.carbonconnection.com/lite...ban-city-bike/
    You realize that the Litespeed you linked to is only for the frame? If that is at the upper end of your budget, then how are you gonna afford to build it up?
    Quote Originally Posted by Cyril View Post
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  8. #8
    Super Moderator no1mad's Avatar
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    Interesting how this thread has veered off course...

    I wouldn't imagine the 2012's to be really discounted at this time. Seems like the 2013s come with a slightly higher price tag (at least on the models I have any chance of getting), so the 2012s are already cheaper. Just boils down to availability, paint/graphics, and any component changes.
    Quote Originally Posted by Cyril View Post
    Ride what and in what manner pleases you. Those that mind don't matter, and those that matter don't mind. srsly.
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  9. #9
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    So, at any rate, I'm now waiting for the Accell group to show its hole card. Hopefully, the Podium 7 was just a brief introduction for things to come.

    I am also hoping that they will expand upon the DKS website, by including bikes like the Podium 7, the Interval Elite, and the Sortie Black 29er.

  10. #10
    Senior Member Mobile 155's Avatar
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    Quote Originally Posted by SlimRider View Post
    So, at any rate, I'm now waiting for the Accell group to show its hole card. Hopefully, the Podium 7 was just a brief introduction for things to come.

    I am also hoping that they will expand upon the DKS website, by including bikes like the Podium 7, the Interval Elite, and the Sortie Black 29er.
    You do know that the Podium 6 and 7 are sold at Performance, or have been. They are suspeciously simular to the CF Schwinn bikes, Series 8 and 9 except with SRAM (and a bit like Performance house brand Scattante?) The hard sell is they sit side by side with Fuji and Focus that has a better reputation with people willing to part with the money for a $2500.00 to $5000.00 road bike. It isn't that a Diamondback would be a bad buy with Ultegra as in the Podium 6s case but enthusiasts see Diamondbacks at places like DSG and assume the bikes are maybe in the same class of quality? If then a rider can get a Focus, Fuji, or other name brand that other club riders ride or that they see in races they will be more likely to part with their hard earned money for a "department Store" bike or a better known road bike? Not that the Series 6-7 are department store bikes.
    Life is like riding a bicycle - in order to keep your balance, you must keep moving. ~Albert Einstein.

  11. #11
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    You can buy a Podium 5 from Amazon. It's on my wish list. Have to wait until I move out on my own, no space.
    http://www.amazon.com/Diamondback-20...I24UDRPXZF7PAW
    The best thing about a bicycle is that it uses no gasoline, therefore the chance of fiery death is greatly reduced.

  12. #12
    Super Moderator no1mad's Avatar
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    I'm still trying to figure out this latest push by DB into the higher end roadie market- regardless of their sales outlets. Their bread and butter has been the mtb sector, while Raleigh (though being a full line) has been more road orientated.

    Take a look at the Masi/Haro dynamic. Masi is strictly road/cx, Haro takes care of the bmx, mtb, cruiser/comfort hybrid markets. Very little overlap.

    But for some reason, DB has been morphing more into a direct competitor for Raleigh sales than complimentary...
    Quote Originally Posted by Cyril View Post
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  13. #13
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    Quote Originally Posted by no1mad View Post
    I'm still trying to figure out this latest push by DB into the higher end roadie market- regardless of their sales outlets. Their bread and butter has been the mtb sector, while Raleigh (though being a full line) has been more road orientated.

    Take a look at the Masi/Haro dynamic. Masi is strictly road/cx, Haro takes care of the bmx, mtb, cruiser/comfort hybrid markets. Very little overlap.

    But for some reason, DB has been morphing more into a direct competitor for Raleigh sales than complimentary...
    Perhaps, they might be thinking of building it up, just for the purpose of selling the brand. I mean, when Raleigh has every type of bike imaginable, why does it need a brand with a mediocre history?

    While Diamondback at one time was known for both its Mountain and BMX bikes, I don't think the Diamondback brand carries as much weight as it once did. When MTN biking enthusiasts think of DH racing or serious single tracking, I wouldn't think that the name or brand ,"Diamondback" , enters into the conversation that much, if at all.

    I'm really curious now, as to how all of this is going to really play out...

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