First off, I don't know if this is a good idea, so let's keep this constructive.
What do y'all think about not buying anything from the online store until they restore the coupon code? (Obviously, this would be easier for those of us who have price competitive LBSs.) The idea for a "protest" is just to get their attention.
Maybe Joe could negotiate a BF-only code with them? I know he currently makes enough money from this site for his weekly Taco Bell fix, so I don't want to cause more work, but it's an idea.
Does anyone here know someone at Performance HQ that we can talk to?
I'm all for a company making a fair profit, so if they were making a profit after the discounts, then they should consider re-instating 'em... the free publicity had to have been an enormous value.