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Old 02-11-05, 01:27 PM   #1
EventServices
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The Renaming of France

Check out Nike's new campaign.

http://www.adrants.com/2005/01/nike-...-france-ad.php

The link will take you to the photo.

Here's the text: A new campaign for Nike, originating from Melbourne agency, Publicis Mojo, is designed to pay tribute to the larger-than-life heroics of Nike personality, Lance Armstrong. The press and poster work, entitled, "Conqueror," features a close-up glimpse of a classic-style map of Europe,* only if we look carefully, France has become Lance.

The creative team of writer, Paul Bootlis and art director, Tim Forte used an actual cartographer (from Philips Maps in the UK) to make the ad look more authentic and un-ad-like * in the tradition of elementary school Atlases. The ad will be featured in cycling magazines, outdoor and point-of-sale.


- Thank god they used an actual cartographer. We wouldn't want it drawn incorrectly.
- My question: if another country were to alter the U.S. map in an attempt to sell shoes.....
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Old 02-11-05, 01:33 PM   #2
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**** Nike.
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Old 02-11-05, 01:34 PM   #3
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Old 02-11-05, 02:01 PM   #4
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**** Nike.
???

RT
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Old 02-11-05, 02:07 PM   #5
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Well, maybe there ought to be a contest for the "best" new name for "France"...how about the one proposed in 1914 and again in 1940...."West Germany".

Or, perhaps France needs a new national "motto"...."We don't need a bath - we invented perfume"

Last edited by alanbikehouston; 02-11-05 at 03:33 PM.
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Old 02-11-05, 02:37 PM   #6
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alanbikehouston--may I assume that you are from the land of oil and asphalt and fat people in cowboy boots? Just what are the qualities worth anything in Houston?

oh, yeah, texas...home of a certain bozo and his cowboys (and cowgirls) making fools of all the rest of us before the whole world. Ya know, I should be used to that by now, but for some reason I keep thinking that i'm bound to wake up from this very long, very bad dream.

One more reason to not buy nike stuff, aside from the poor quality.
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Old 02-11-05, 02:55 PM   #7
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What about changing the name to Freedom land? After all that is where Freedom Fries are from huh?
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Old 02-11-05, 02:58 PM   #8
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I can see this getting ugly....
just cuz french women don't shave doesn't mean you should slander them!


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Old 02-11-05, 03:01 PM   #9
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Freedom fries originated in Belgium
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Old 02-11-05, 03:28 PM   #10
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alanbikehouston--may I assume that you are from the land of oil and asphalt and fat people in cowboy boots? Just what are the qualities worth anything in Houston?
Due to our fondness for Suburbans and big pickup trucks, Texas is about out of oil. We do have an unending supply of "fat guys in cowboy boots". Oddly, the fat guys with cowboy boots are often WITH attactive ladies wearing cowgirl boots.

And, Texas oil can pay for those boots. Some of the wells around Houston are down to providing only about a barrel of oil a day. Why bother with bringing up ONE barrel of oil? Well, $40 is still $40. A barrel of oil would pay for twenty bottles of Lone Star beer up at the ice house on the corner.

Last edited by alanbikehouston; 02-12-05 at 12:49 PM.
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Old 02-11-05, 03:37 PM   #11
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you know ya'll are getting WAY to worked up
about an Advertizing campaign. It isn't real.

VeloGirl Don't judge texas by 2 people you think you know, its
almost as narrow minded as the people you are criticizing.
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Old 02-11-05, 03:41 PM   #12
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Quote:
Originally Posted by lotek
you know ya'll are getting WAY to worked up
about an Advertizing campaign. It isn't real.

VeloGirl Don't judge texas by 2 people you think you know, its
almost as narrow minded as the people you are criticizing.
Shouldn't you have started with 'Now hold on there, pardner'?
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Old 02-11-05, 03:44 PM   #13
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Yah, I could have but I didn't want to
be too cliche.
Besides I'm fixin to come up with something
real smart, like "all hat no cattle" or equally insultin'
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Old 02-11-05, 03:53 PM   #14
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Watch the invasion of France LIVE on Pay-Per-View! Tomorrow only 8:00-8:03PM EST! Only $69.95!
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Old 02-11-05, 04:05 PM   #15
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What do we call the people then? They used to be called the French. Should we call them the Lench mob?
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Old 02-11-05, 04:13 PM   #16
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**** Nike.
So you're not shopping at WalMart this weekend?
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Old 02-11-05, 04:18 PM   #17
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So you're not shopping at WalMart this weekend?
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Old 02-11-05, 04:27 PM   #18
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So you're not shopping at WalMart this weekend?
Nope never do.
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Old 02-11-05, 04:34 PM   #19
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Quote:
Originally Posted by alanbikehouston
Due to our fondness for Suburbans and big pickup trucks, Texas is about out of oil. Texas has about cornered the market on "fat guys in cowboy boots". Oddly, the fat guys with cowboy boots are often with attactive ladies wearing boots.

Houston's ladies hail from everywhere on the planet...Mexico, Ft. Worth, Russia, El Paso, Jordan, Nigeria, Killeen, China, Indiana, India, and Minnesota...and an amazing number of them look terrific in their jeans and boots. A "quality" that is worth a lot to the men of Houston.

I would never "joke" about France or the French. Wouldn't be prudent. If you think I am joking with my proposed "motto" for France, ride the Paris subway at 5:30 p.m. in July. The dense cloud of body odor mixed with industrial quantities of perfume will send you choking to the nearest exit.
Or, for that matter, ride the subway in the summer in NewYork, London, San Francisco, Barcelona, any major metro area. Pretty much the same.

Personally, I like the French. Get outside of Paris and you'll find some lovely, very hospitable people. Great food, wine, scenery. They're a bit argumentative sometimes, but so what? So am I. And so are you.
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Old 02-11-05, 04:39 PM   #20
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Jeezzz and I thought there were intelligent folks here
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Old 02-11-05, 04:40 PM   #21
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I proclaim thee... FLANCE!
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Old 02-12-05, 04:01 AM   #22
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Ummm, Munich is just so NOT located there.
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Old 02-12-05, 08:25 AM   #23
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Of course it is, silly!
They used a REAL CARTOGRAPHER.
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Old 02-12-05, 11:21 AM   #24
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Quote:
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I proclaim thee... FLANCE!
I think the whole Nike ad is more like flatuLANCE
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Old 02-12-05, 11:25 AM   #25
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Ummm, Munich is just so NOT located there.
Munich has not moved recently. It is still about a six day march from Munich to Paris. (Oops. Did I say "march"? I meant "hike".)
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