So a friend of mine asked yesterday how I can possibly afford all my expensive cycling equipment. We had just finished eating and we were standing outside next to his almost new $25,000 Honda. I said it's all about priorities. Then I walked over to my 20 year old Honda Civic, which I picked up 6 years ago for $2000 cash. I've had to do a few minor repairs in that time, and I do them myself when I can, with parts from the local salvage yard if they're significantly cheaper than new parts.
If I were to add up the cost of all my cycling equipment, I doubt it would exceed $6000. So car plus cycling gear -> $2000 + $6000 = $8000. That's less than a third of the price of that $25,000 new car.
I tell them it's all about "priorities". I don't think they get it, though.