I bought a new Schwinn deluxe cruiser at an LBS, and found the bike to be crap. First, the front V brake cannot be adjusted to stop the bike without making noise. The brake pads are not compatible with the aluminum rims, which quickly became galled. The chrome-plated parts like the crankset, fork, pedals, and hardware began to rust immediately. There was slight orange-peel in the paint on the fenders, which got worse over time as rust developed underneath.
If you are going to get a Schwinn, get an old American-made model, the new ones are crap.