Car free Sept 08
Join Date: Jun 2006
Location: Chicago, IL
Bikes: 2007 Surly Cross Check, cloaked as commuter, grocery getter, stuff-hauler
My understanding is that the target group is people who might otherwise walk or take a cab in a pinch between nearby destinations, like the metra and a cta stop or between cat stop and work or something. A yearly membership is around $70, which is pretty reasonable for the purposes listed above, I think. I saw quite a few users before the snow really hit along the near north side part of my commute - way more than I expected! Also, they have a deal on groupon, which is sure to entice a certain population. I was highly suspicious too, and still don't really understand it, but I think they may have found a market.