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  1. #1
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    shop price vs. msrp

    I live in Northern Virginia and the prices at bike shops around here seem to be really high. I tried out a Sirrus Elite 2013 and I liked it. The shop had it for $969 and the msrp is $810 when I googled it. The shop provides free tuneups for the life of the bike and if you need repairs the labor costs are supposedly lower. Not sure if there is a catch in that.

    is it normal to see markups like this? I went to several bike shops and all the bikes seem to be marked up quite a bit over msrp.

  2. #2
    "LOGIC!" lopek77's Avatar
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    Most shops in my area thinks that customers are stupid. Their prices are at MSRP and sometimes even higher. That's why you getting all the "FREE" tuneups... Never pay MSRP... Regular tuneups are something that every bike owner should do themselves. There is bunch of online videos, articles and info here on bikeforums, that will help you learn everything about it. It may look like some black magic at first, but it's really easy.
    "The clear problem of the outlawing of insult is that too many things can be interpreted as such. Criticism, ridicule, sarcasm, merely stating an alternative point of view to the orthodoxy, can be interpreted as insult." - Rowan Atkinson
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  3. #3
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    I'm in Northern Virginia and I've found stores selling at MSRP. I just bought a Trek 7.2 FX WSD. My fiancÚ got a 7.4 FX.

  4. #4
    Senior Member Northwestrider's Avatar
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    IMO the mark up at a typical LBS is not very high. But paying anything over MSRP seems wasteful and unnecessary. Let them know you know, I'd bet they come down. Dealing with my LBS is a pleasure. I hope you can find one you are satisfied with.

  5. #5
    PatronSaintOfDiscBrakes dynaryder's Avatar
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    Shop around. Lots of places around here sell Specialized. Bike Pro in G'town,City Bikes in Adams Morgan,that one shop on Cap Hill(can't remember the name),plus a couple places in Bethesda and College Park,MD.

    C'dale BBU('05 and '09)/Super Six/Hooligan8and 3,Kona Dew Deluxe,Novara Buzz/Safari,Surly Big Dummy,Marin Pt Reyes,Giant Defy 1,Schwinn DBX SuperSport/Qualifier,Dahon Speed Pro TT,Brompton S6L

  6. #6
    just pokin' along desertdork's Avatar
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    Last year's model. Usually discounted below msrp.

    Ask the shop for the tagged price vs msrp. Perhaps there IS a reason (e.g., upgraded wheelset).

    Don't know about now, but I recall where Specialized did list two different MSRPs for each model. The difference was about 10%.

  7. #7
    Senior Member John Redcorn's Avatar
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    When I bought my crosstrail last month I walked into lbs knowing what I wanted and like 2 minutes in the door the guys saying well its marked 630 (same as spec website msrp) but I'll give it to you for 570.

    We'd already at that point established that they didn't have it in my size and would have to order so its not like they were trying to get rid of a dusty 2014 model but I guess maybe whatever warehouse they buy from could have been.

  8. #8
    coprolite fietsbob's Avatar
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    Open you own bike shop if you can do better ..

  9. #9
    Senior Member mrodgers's Avatar
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    Quote Originally Posted by John Redcorn View Post
    When I bought my crosstrail last month I walked into lbs knowing what I wanted and like 2 minutes in the door the guys saying well its marked 630 (same as spec website msrp) but I'll give it to you for 570.

    We'd already at that point established that they didn't have it in my size and would have to order so its not like they were trying to get rid of a dusty 2014 model but I guess maybe whatever warehouse they buy from could have been.
    Same. I only have 1 LBS and he only sells Giant in anything I would be interested in. I went in knowing I wanted a Giant Escape 1. I looked at some of the used stuff he has, but 2012 and 2013 seemed to be 1 tier different, ie. Escape 1 was the same as the 2014 Escape 2. He didn't have anything new in stock and when I asked knowing the MSRP was $650, he quoted me $600. Told him I'd be back after the tax refund, walked in in March and ordered it. He threw on a bottle and cage and regular toe clips. I paid full price for a pair of bar ends. I get 1 year of free tune up which I haven't been in yet after 500 miles as it still works perfectly.
    Ride no faster than your Guardian Angel can fly!

  10. #10
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    Bike shops need to make a buck but I draw the line when they go over MSRP. Many make their money just like car dealers -- i.e. on the backside where they do service on bikes. For me, I don't really care about the free tuneups. If you feel comfortable with some light mechanical work and can watch youtube, it's easy. If you're not, that's ok too. There are many people that aren't into DIY, that's why the bike shop is there ;-).

    If I were you, I'd go elsewhere. I went to Bike Source in Kansas City before I got my Giant Escape 1 and I test rode a '14 Sirrus Elite. MSRP was $820 and they were offering it for $735. The other thing is the service. If you feel comfortable with that LBS and like them, then perhaps the extra cost is worth it to you, only you can decide. For me, I'd walk away and find somewhere else to buy it if you must have that particular bike.

  11. #11
    Senior Member
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    The shops around here stick pretty close, if not exactly at the MSRP, except for sales. I still think that's kinda high, most retail industries try to price stuff below MSRP.. not the Bike industry though.

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