I live in Northern Virginia and the prices at bike shops around here seem to be really high. I tried out a Sirrus Elite 2013 and I liked it. The shop had it for $969 and the msrp is $810 when I googled it. The shop provides free tuneups for the life of the bike and if you need repairs the labor costs are supposedly lower. Not sure if there is a catch in that.
is it normal to see markups like this? I went to several bike shops and all the bikes seem to be marked up quite a bit over msrp.