A new hybrid bike for casual riders. Its now up on Kickstarter:
A belt driven bicycle for under $400! Kickstarter promotion will offer it for $349.00; regular price will be $399.00 once the company is launched.
It will not be sold through bike shops but can be ordered online to keep the price affordable. CEO David Weiner explains the vision driving the new bike company:
"I've had the idea for Priority Bicycles for many years now. I've felt that the options for a low price, high quality, low maintenance bicycle were simply too limited. Do you go to a big box store and buy something which is hard to assemble, impossible to keep tuned, and lacks style? Or do you go to a bicycle store and buy a well made and assembled bicycle, though possibly spending more than you wanted to? I believe Priority is the answer that fits in the middle."
Too many people who want a beginner bike until now had to either buy a crappy low end Walmart bike or spend more at a bike shop than they want for a high quality bike. The idea is to increase consumer choice for a truly affordable, high quality, low maintenance bike. I think Weiner has found a niche in the bicycle industry no one else has bothered to exploit. This middle ground offers a lot of growth possibilities for the future and with its launch, Priority Bicycles is just getting under way.
Priority Bicycle Features and Benefits:
Chain-free - Priority Bicycles do away with messy chains that ruin clothes and feature clean belt drives that’ll make your ride smooth. In 1984 Harley Davidson replaced their chains with belt drives, too. Why? Chains require lubrication, they rust, and are susceptible to the weather. Belt drives are more durable, more quiet, and cleaner.
Lightweight Aluminum Frame - Unlike conventional steel frames, Priority is made from strong, lightweight aluminum to make it easy to carry the bike up and down stairs. The aluminum is also rust-proof, making Priority perfect if you live near the beach or somewhere with rain or snow.
Super Comfy Saddle - Riding should be enjoyable, so your seat should never make you feel sore. Our saddle has two layers of foam to make sure you're always comfortable.
Upright Seating Position – Sore backs can be a byproduct of biking, but not with Priority. Our bikes are designed for upright seating to ensure you feel as good after the ride as you did before.
Theft Deterrent - We know you’ll fall in love with Priority, and we want to do anything we can to keep our bikes with their proud owners. By using bolts instead of quick releases, Priority makes it more difficult for thieves to disassemble parts. You'll still have to lock up your bike, but bolts are a precaution Priority has taken to make theft more difficult.
Puncture Resistant Tires - It’s the little details that make riding Priority easy. We're not saying you'll never get a flat, but those thorns and glass have to work a lot harder to ruin your ride.
Easy to Assemble - Once your bike arrives, nothing stands between you and the open roads except a simple four-step, five minute assembly process that requires no previous technical bike knowledge.
Everything You Need - Priority Bicycles are designed to get you on the road quickly and easily. When you purchase a bike, everything you need is included, from a tire pump and assembly tools, to a kickstand to a water bottle cage.
Gears and Brakes
Most bicycles under $500 come with 1 gear or 7+ gears. For most people, this is either not enough options, or way too many. We make it easy by providing three gears; while most of the day you'll be in gear two, you can gain speed in gear three, or taking it easy and go up hills in gear one. Our internally geared hub can also go thousands of miles with no maintenance, as opposed to traditional derailleurs, which need maintenance every year.
Remember a foot brake from when you were a kid? You probably would slam back on the foot brake to try and make skid marks. Fast forward to today and the foot brake in our three speed hub is very advanced, bringing you to a quick and safe stop. Pedal forward to go and backwards to stop, our bicycle is easy, safe and reliable.
Will be offered in four frame sizes - XS-L. Two sizes in a diamond frame and two sizes in a step in frame. Nicely executed concept! We'll see if it ships in December. I'd like to wish Priority Bicycles success!