You get spam with the heading "Lose unwanted LBS", and your first thought is "Why would anyone want to lose their local bike shop?"
Or when you feel a fool after trying to clip into the gas and clutch pedal when you get in your car.
...when you realize that you're pushing the shopping cart from the ramps.
you have a spandex setting on your dryer
You take vacation days to go riding.
You have a collection of old Nashbar catalogs around your living quarters.
You have chuckled at "the Eddie Scene" in "American Flyers".
No matter where you were, or what you were doing, you mourned when you learned that Sheldon Brown
"The People will believe what the Media tells them they believe". George Orwell.