Interesting car-free man
02-01-16, 09:58 PM
#51
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They spend money on marketing because they know that about half of the population is naive, gullible and easily manipulated into buying things which they don't really need.
When I know I need something I just go to the store and buy it, I don't need anybody to convince me and tell me what I need because I know exactly what I need.
When I know I need something I just go to the store and buy it, I don't need anybody to convince me and tell me what I need because I know exactly what I need.
02-01-16, 09:59 PM
#52
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Can large numbers of people be influenced to purchase something that isn't really useful for them? I guess the best answer is: Pet Rocks. (For you younger folks, use the Google and have a nice chuckle at the foolishness of the generations that preceded you.)
02-01-16, 10:02 PM
#53
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Nearly 1700 Americans are killed by knifes every year. What is this "interesting man" pushing on us... murder?
Last edited by Dave Cutter; 02-01-16 at 10:33 PM.
02-01-16, 10:09 PM
#54
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Only you claim that anyone in this thread made that case.
Last edited by I-Like-To-Bike; 02-01-16 at 10:12 PM.
02-01-16, 10:11 PM
#55
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Marketing and advertising never worked for you but it's working for millions of people. Since I stopped watching television, marketing continues to change my wants to other products like bicycles. There are those who think it will be the end of the world if car sales decrease but that's not the case. Young adults are still spending all their money just like in the past because they continue to be exposed to marketing. However, their money isn't being spent on cars like the way it used to because they are watching far less automobile commercials.
02-01-16, 10:39 PM
#56
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"Marketing and advertising never worked for me"
02-01-16, 11:03 PM
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I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.
For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment. The reason that my friend -- and, I'm guessing, many of your friends -- think advertising doesn't "work" is that they think advertisements are trying to make them do something immediately.
They're wrong.
Why Good Advertising Works (Even When You Think It Doesn't) - The Atlantic
For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment. The reason that my friend -- and, I'm guessing, many of your friends -- think advertising doesn't "work" is that they think advertisements are trying to make them do something immediately.
They're wrong.
Why Good Advertising Works (Even When You Think It Doesn't) - The Atlantic
02-02-16, 12:35 AM
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02-02-16, 03:30 AM
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And what if advertising for automobiles IS effective? (Which I think we all agree with). What does that imply to you? To me it means that automobile sales are increased with advertising. Like so many products. That's why advertisers advertise. Pretty basic. Why all these posts about it?
02-02-16, 03:35 AM
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I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.
For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment. The reason that my friend -- and, I'm guessing, many of your friends -- think advertising doesn't "work" is that they think advertisements are trying to make them do something immediately.
They're wrong.
Why Good Advertising Works (Even When You Think It Doesn't) - The Atlantic
For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment. The reason that my friend -- and, I'm guessing, many of your friends -- think advertising doesn't "work" is that they think advertisements are trying to make them do something immediately.
They're wrong.
Why Good Advertising Works (Even When You Think It Doesn't) - The Atlantic
Do bicycles just need better advertising?
Last edited by Walter S; 02-02-16 at 03:39 AM.
02-02-16, 03:56 AM
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The simple truth is that there are millions of SUVs on the road because the large roomy family vehicles are appealing to many people. It would appear some LCFers can't stomach that. It must be that all these people have been brainwashed.
Sorry guys but most of the world is lazy and not very forward thinking. That's the species you've been born into.
Sorry guys but most of the world is lazy and not very forward thinking. That's the species you've been born into.
02-02-16, 04:00 AM
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I'm simply agreeing with Dahon Steve's assertion that part of the reason young people are buying fewer cars is that they aren't as heavily influenced by television advertising as previous generations were.
02-02-16, 04:14 AM
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OK. Another part is that so many 30 somethings are living with their parents and can't afford an SUV.
02-02-16, 06:59 AM
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Yes, and many of them, when they look at their measly paychecks and how much they still owe on their student loans, realize that the last thing they need to do is go even further into debt by splashing out on gas guzzler.
02-02-16, 07:06 AM
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Have you noticed how many young men ask questions in this forum about whether or not they'll be able to have a girlfriend if they ditch their car? Do you think Madison Avenue might have anything to do with their trepidation?
https://youtu.be/ZPbhy5ZCUYs
https://youtu.be/ZPbhy5ZCUYs
02-02-16, 07:52 AM
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Have you noticed how many young men ask questions in this forum about whether or not they'll be able to have a girlfriend if they ditch their car? Do you think Madison Avenue might have anything to do with their trepidation?
https://youtu.be/ZPbhy5ZCUYs
https://youtu.be/ZPbhy5ZCUYs
I don't think Madison Avenue has anything to do with such posts appearing on this list
02-02-16, 08:07 AM
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Have you noticed how many young men ask questions in this forum about whether or not they'll be able to have a girlfriend if they ditch their car? Do you think Madison Avenue might have anything to do with their trepidation?
https://youtu.be/ZPbhy5ZCUYs
https://youtu.be/ZPbhy5ZCUYs
02-02-16, 08:09 AM
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I noticed that some guys ask variations of that question on this forum. I also noticed that some of the responses sound as if the responders don't value the company of women as much as their LCF status.
I don't think Madison Avenue has anything to do with such posts appearing on this list
I don't think Madison Avenue has anything to do with such posts appearing on this list
02-02-16, 09:00 AM
#72
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The simple truth is that there are millions of SUVs on the road because the large roomy family vehicles are appealing to many people. It would appear some LCFers can't stomach that. It must be that all these people have been brainwashed.
Sorry guys but most of the world is lazy and not very forward thinking. That's the species you've been born into.
Sorry guys but most of the world is lazy and not very forward thinking. That's the species you've been born into.
02-02-16, 05:44 PM
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02-02-16, 08:15 PM
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The only bicycle that I remember that had a huge budget for advertising was the Landrider. A cheap auto-shifting bike company that's still in business. They are even making road bikes now!
Too bad there's no marketing out there for the carfree lifestyle or bicycles.
Too bad there's no marketing out there for the carfree lifestyle or bicycles.