Safeway Rolls Out Online Shopping
New Service Competes With Giant's Peapod
By Dina ElBoghdady
Washington Post Staff Writer
Monday, September 19, 2005; Page D01
Safeway Inc., the Washington area's second-largest supermarket chain, has begun offering its online shopping and delivery service in the region, bringing new competition to a service that has made only limited inroads with consumers.
The new Safeway.com service was rolled out quietly two weeks ago, and an announcement is scheduled for today as the company begins to promote it.
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