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With his business, The New Amsterdam Project, which uses people-powered “TriCycle Trucks,” instead of gas-guzzling cars and trucks, to move merchandise around the city, Brown is trying to curb city driving and improve people’s health.

So far, it appears to be working.

In just a few short months, Brown’s Cambridge-based company has built a steady stable of clients, and locals are starting to get familiar with the cargo-carrying trikes.

The shiny red motorized TriCycle Trucks are best known in Somerville, where most weekday mornings, a driver pedals up to Petsi Pies, the bakery on Beacon Street, and loads boxes of freshly-baked scones into a shiny red cargo space attached to the back of the bike.

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