APRIL 1st: Car giant does NOT take stake in bicycle industry, acquiring Specialized from Mike Sinyard and Merida of Taiwan.
Well, this spoof certainly worked! I started getting 'wow, really big news!' emails just minutes after I posted the story below soon after midnight. A number of those taken in by the prank, including a trade news website, can be seen here.
Specialized was not in on the joke. Nor was the San Jose Business Journal. That page was a brilliant fake by Richard Masoner of US blog Cyclelicio.us. Also in on the joke, and helping to spread the misinformation, was Tim Grahl and Arleigh Jenkins of Commute by Bike.
Over on Bicycleretailer.com, Specialized Founder Mike Sinyard laughed at the prank and said: