"Think Outside the Cage"
You mentioned that your coworkers aren't lazy nor are they afraid of physical effort ... so I presumed that they all participated in a sport. And it is just natural to talk about sports.
And perhaps part of it is because since lots of people walk, they influence others to do the same.
Just in the past few months, for example, two of my coworkers who live maybe 3 or 4 km away, have started walking all the way to and from work rather than driving halfway and walking from there. I was not at all surprised that one of them started doing that. He's into several different sports and it is a good way to keep fit for his sports ... but I was a little bit surprised by the other. However he has started eating a healthier diet too, so it's probably all part of a plan to get fitter.
I think it will happen... but not sure if I'll see it. In my lifetime, I'm happen to see certain streets take on that "complete streets" makeover.... great to be on them in the evening and watching so many bikes and pedestrians... even though the only services are bars and restaurants.
My folks, despite knowing that I regularly went on 50-60 mile rides were somehow convinced that I couldn't ride the 16 miles out into the country to visit them. I finally got it through their heads by showing up on their front porch at lunchtime one weekend with my bike. I know for myself my own sense of distance underwent radical changes when I started cycling, and now my "mental map" of my city is completely different than when I drove all the time. I still drive a city vehicle for work, and for the first hour or so of my shift I feel really awkward as I shift maps.
2014 Specialized Dolce, 1987 Schwinn Tempo, 2012 Windsor Kensington 8
Driver:"How come we're taking all these side streets? It would have been quicker to hop on the freeway to Boulevard X!"
Me: "Sorry, this is how I always ride my bike. Isn't it nice? Very quiet and scenic."
"Think Outside the Cage"
A couple months ago, my wife flew out to see her sister. She drove the car to the airport, and I was going to pick it up on the way home from work. Easy - the light rail stops a half block from my work downtown, and goes straight to the airport.
But how was I to get downtown in the morning? Normally I ride my bike 2.5 miles to the bus station, throw my bike on the bus, and get downtown. What was I going to do with my bike? Lock it at the transit station? Leave it at work? Ride part way to the airport and lock it up? Ride past the airport and lock it up?
The answer was obvious from the start - just walk to the bus station in the morning. I've done it many times. But that means breaking my routine. Instead of being out the door at 5:00 AM, I'd need to be out the door at 4:25 AM. Which means I'd have to get up at 3:50 AM. Noooooo!
In my mind, I was searching for a way to maintain my cycling routine, even when it made no sense.
As in soCAL. More as an ADDICTION.
The access to electronics installed in cars, add what be carried into it. Add what else be carried into cars. Be it legal or not.
Makes the CAR much a leisure HOME. A move-around home.
Especially in a society of being Pre-Judged. I live in the same society; so I know what human animals that you are around.
To the retail strips that apply in your idea.
Be it that those who walk/ride a bike/mass transit ---- be it legally proven.
That those customers who commute in that version: will PAY A LOWER SALES TAX.
Esp. as bicycles/pedestrians do not damage asphalt.