Cycling and bicycle discussion forums. 
   Click here to join our community Log in to access your Control Panel  


Go Back   > >

Living Car Free Do you live car free or car light? Do you prefer to use alternative transportation (bicycles, walking, other human-powered or public transportation) for everyday activities whenever possible? Discuss your lifestyle here.

User Tag List

Reply
 
Thread Tools Search this Thread
Old 03-14-09, 09:25 PM   #1
gerv 
In the right lane
Thread Starter
 
gerv's Avatar
 
Join Date: Dec 2005
Location: Des Moines
Bikes: 1974 Huffy 3 speed
Posts: 9,534
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
State of Television advertising

I thought we had a thread on this, but couldn't locate it.

Anyway, I've been ill lately and watching television was about the only activity I had any energy for.

I am totally amazed at some of the advertising I see lately. If commercials are an icon for events happening in society, the US is about to change big-time.

* As we've all noted a large number of commercials feature bicycles, usually in a positive mode, usually as a recreational/health icon. For example, men with enlarged prostate are riding their bicycles (after taking Flomax). However, there are also a number of sleek lifestyle images of regular citizens just getting from A to B. That's now happening...

* CSX

*Mutual of Omaha
I couldn't find the YouTube for the commercial, but it features two elderly (and I assume gay) ladies talking about just ordinary things. It was all so natural and yet a watershed moment.... amazing. If I find it, I'll post.

I haven't watched TV in a while. Have things changed?
gerv is offline   Reply With Quote
Old 03-15-09, 09:04 AM   #2
gwd
Biker
 
gwd's Avatar
 
Join Date: Aug 2005
Location: DC
Bikes: one Recumbent and one Utility Bike
Posts: 1,917
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by gerv View Post
I haven't watched TV in a while. Have things changed?
When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.
gwd is offline   Reply With Quote
Old 03-15-09, 02:23 PM   #3
Machka 
Long Distance Cyclist
 
Machka's Avatar
 
Join Date: Jan 2003
Location: I ride where the thylacine roamed!
Bikes: Lots
Posts: 45,987
Mentioned: 16 Post(s)
Tagged: 0 Thread(s)
Quoted: 205 Post(s)
Well ... I'm noticing that there are a lot more ads about being active than there used to be. There are several openly about being more active, but there are others which include it subtly. An insurance ad features a little girl talking to an insurance agent while her father plays hockey. An ad for eggs shows people jogging or riding bicycles.
Machka is offline   Reply With Quote
Old 03-16-09, 09:55 PM   #4
Fremdchen
Senior Member
 
Fremdchen's Avatar
 
Join Date: Jul 2008
Location: Atlanta, GA
Bikes: 2007 Schwinn Super Sport Ultra 1
Posts: 548
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility
Fremdchen is offline   Reply With Quote
Old 03-17-09, 02:20 PM   #5
mattm
**** that
 
mattm's Avatar
 
Join Date: Dec 2006
Location: CALI
Bikes:
Posts: 13,735
Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 110 Post(s)
Quote:
Originally Posted by Fremdchen View Post
On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility
not to mention getting their horrible "songs" stuck in my head..
__________________
cat 1.

blog
mattm is offline   Reply With Quote
Old 03-17-09, 02:37 PM   #6
Commuter76
Senior Member
 
Join Date: Dec 2008
Location: Beautiful Boise, Idaho
Bikes: 2000 GT Outpost Trail
Posts: 191
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
You mean the rest of you didn't get too many DUIs? And I thought I had found a forum where I could relate to everyone....
Commuter76 is offline   Reply With Quote
Old 03-17-09, 02:38 PM   #7
Commuter76
Senior Member
 
Join Date: Dec 2008
Location: Beautiful Boise, Idaho
Bikes: 2000 GT Outpost Trail
Posts: 191
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
By the way, that last one was a joke for all you folks who can't interpret sarcasm over the web.
Commuter76 is offline   Reply With Quote
Old 03-17-09, 02:38 PM   #8
Sirrus Rider
Velocommuter Commando
 
Sirrus Rider's Avatar
 
Join Date: Nov 2007
Location: Houston, Texas
Bikes: '88 Specialized Sirrus, '89 Alpine Monitor Pass, two '70 Raligh Twenties, '07 Schwinn Town & Country Trike, '07 Specialized Sirrus Hybrid
Posts: 2,638
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Quote:
Originally Posted by gerv View Post
I thought we had a thread on this, but couldn't locate it.

Anyway, I've been ill lately and watching television was about the only activity I had any energy for.

I am totally amazed at some of the advertising I see lately. If commercials are an icon for events happening in society, the US is about to change big-time.

* As we've all noted a large number of commercials feature bicycles, usually in a positive mode, usually as a recreational/health icon. For example, men with enlarged prostate are riding their bicycles (after taking Flomax). However, there are also a number of sleek lifestyle images of regular citizens just getting from A to B. That's now happening...

* CSX
http://www.youtube.com/watch?v=saqb4MtVm4o

*Mutual of Omaha
I couldn't find the YouTube for the commercial, but it features two elderly (and I assume gay) ladies talking about just ordinary things. It was all so natural and yet a watershed moment.... amazing. If I find it, I'll post.

I haven't watched TV in a while. Have things changed?
Can anyone tell me what make the trike in this commercial is?
Sirrus Rider is offline   Reply With Quote
Old 03-17-09, 03:00 PM   #9
gwd
Biker
 
gwd's Avatar
 
Join Date: Aug 2005
Location: DC
Bikes: one Recumbent and one Utility Bike
Posts: 1,917
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Fremdchen View Post
On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility
For those without TV.....

http://www.youtube.com/watch?v=jSqVGvl3DUM

What about the fraud? Nothing has changed. Do people believe scam TV commercials over the cash flow they actually experience?

http://www.huffingtonpost.com/2008/0..._n_116772.html

Another reason to dump the TV.
gwd is offline   Reply With Quote
Old 03-18-09, 10:46 PM   #10
Machka 
Long Distance Cyclist
 
Machka's Avatar
 
Join Date: Jan 2003
Location: I ride where the thylacine roamed!
Bikes: Lots
Posts: 45,987
Mentioned: 16 Post(s)
Tagged: 0 Thread(s)
Quoted: 205 Post(s)
Quote:
Originally Posted by Machka View Post
Well ... I'm noticing that there are a lot more ads about being active than there used to be. There are several openly about being more active, but there are others which include it subtly. An insurance ad features a little girl talking to an insurance agent while her father plays hockey. An ad for eggs shows people jogging or riding bicycles.

There are several TV ads about this, which they play at least once an hour on the stations I watch:
http://www.createamovement.ca/

I believe the ads are on that site.
Machka is offline   Reply With Quote
Old 07-13-14, 05:35 AM   #11
Machka 
Long Distance Cyclist
 
Machka's Avatar
 
Join Date: Jan 2003
Location: I ride where the thylacine roamed!
Bikes: Lots
Posts: 45,987
Mentioned: 16 Post(s)
Tagged: 0 Thread(s)
Quoted: 205 Post(s)
I've noticed a difference between the ads on TV in Canada and the ads on TV in Australia. Maybe it is just because we get so much cycling coverage here, and we watch most of it, but there are all sorts of cycling ads on TV. Everything from ads for brands like Astana, to ads for individual bicycle shops.


Have you noticed a change in your TV ads over the past few years ... more ads promoting an active lifestyle, perhaps?
Machka is offline   Reply With Quote
Old 07-13-14, 06:51 AM   #12
Dahon.Steve
Senior Member
 
Join Date: Dec 2001
Location: New Jersey
Bikes:
Posts: 6,837
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 35 Post(s)
Quote:
Originally Posted by gerv;8531170* CSX
[ame="http://www.youtube.com/watch?v=saqb4MtVm4o"
http://www.youtube.com/watch?v=saqb4MtVm4o[/ame]

I haven't watched TV in a while. Have things changed?
I have noticed alot of CSX commercials of late. However, CSX is not about moving people and this private company is one of the reasons Amtrak takes forever to cross the country. The country should have forced CSX to run Amtrak and use all the profits to build more infrastructure.

Quite franky, I'm amazed at the billions spent marketing new cars, auto insurance and the latest drug that will make your life a joy! It seems like the only reason broadcast television exists is to sell cars and insurance for them.

I had a subscription to Areo before the courts closed them down for streaming regular TV channels. It was inexpensive and I actually enjoyed it during the football season without having to pay for cable. However, I found that after the NFL season was over, it was hardly used because I simply found all the car commercials repulsive.
Dahon.Steve is offline   Reply With Quote
Old 07-13-14, 07:16 AM   #13
Machka 
Long Distance Cyclist
 
Machka's Avatar
 
Join Date: Jan 2003
Location: I ride where the thylacine roamed!
Bikes: Lots
Posts: 45,987
Mentioned: 16 Post(s)
Tagged: 0 Thread(s)
Quoted: 205 Post(s)
Quote:
Originally Posted by Dahon.Steve View Post
Quite franky, I'm amazed at the billions spent marketing new cars, auto insurance and the latest drug that will make your life a joy! It seems like the only reason broadcast television exists is to sell cars and insurance for them.
We spent several weeks travelling through the US in 2012, and were a bit taken aback by all the drug commercials. We had never even heard of half the stuff they were pushing. It's no wonder questions about this wonder formula and that wonder "magic bean" keep showing up in the Training and Nutrition forum if that's what you're presented with all the time.

We get the occasional multi-vitamin or liver tonic ad, but that's about it ... and it is usually advertised in conjunction with eating a well-balanced diet and leading an active lifestyle.
Machka is offline   Reply With Quote
Old 07-13-14, 08:03 AM   #14
wolfchild
Senior Member
 
wolfchild's Avatar
 
Join Date: Feb 2008
Location: Mississauga/Toronto, Ontario canada
Bikes: I have 3 singlespeed/fixed gear bikes
Posts: 4,109
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 113 Post(s)
I stopped watching TV...I got rid of my TV set about 10 years ago. If I feel like watching a movie then I just go to a movie theater or get a dvd and watch it on my computer...TV ads and commercials are some of the most annoying crap I have ever seen.
wolfchild is offline   Reply With Quote
Old 07-13-14, 08:14 AM   #15
I-Like-To-Bike
Been Around Awhile
 
I-Like-To-Bike's Avatar
 
Join Date: Oct 2004
Location: Burlington Iowa
Bikes: Vaterland and Ragazzi
Posts: 23,704
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Quote:
Originally Posted by gwd View Post
When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.
"conspicuous leisure"? What's dat?
I-Like-To-Bike is offline   Reply With Quote
Old 07-13-14, 08:19 AM   #16
I-Like-To-Bike
Been Around Awhile
 
I-Like-To-Bike's Avatar
 
Join Date: Oct 2004
Location: Burlington Iowa
Bikes: Vaterland and Ragazzi
Posts: 23,704
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Quote:
Originally Posted by gerv View Post
If commercials are an icon for events happening in society, the US is about to change big-time.
What makes you think commercials are an icon for events happening in society?
Anyhow, most people I know watch television (or not) based on content, not the ads.

FWIW, TV ads no more represent reality than the TV shows that they interrupt.

Last edited by I-Like-To-Bike; 07-13-14 at 08:56 AM.
I-Like-To-Bike is offline   Reply With Quote
Old 07-13-14, 10:48 AM   #17
wolfchild
Senior Member
 
wolfchild's Avatar
 
Join Date: Feb 2008
Location: Mississauga/Toronto, Ontario canada
Bikes: I have 3 singlespeed/fixed gear bikes
Posts: 4,109
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 113 Post(s)
Quote:
Originally Posted by I-Like-To-Bike View Post
FWIW, TV ads no more represent reality than the TV shows that they interrupt.
You mean all those reality TV shows are not based on reality ??...Why do they call then reality shows then ??..
wolfchild is offline   Reply With Quote
Old 07-13-14, 10:55 AM   #18
wolfchild
Senior Member
 
wolfchild's Avatar
 
Join Date: Feb 2008
Location: Mississauga/Toronto, Ontario canada
Bikes: I have 3 singlespeed/fixed gear bikes
Posts: 4,109
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 113 Post(s)
Quote:
Originally Posted by gwd View Post
When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.
What ??...Why would you call recreational cycling "conspicuous leisure" ??
wolfchild is offline   Reply With Quote
Old 07-13-14, 11:00 AM   #19
I-Like-To-Bike
Been Around Awhile
 
I-Like-To-Bike's Avatar
 
Join Date: Oct 2004
Location: Burlington Iowa
Bikes: Vaterland and Ragazzi
Posts: 23,704
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Quote:
Originally Posted by wolfchild View Post
You mean all those reality TV shows are not based on reality ??...Why do they call then reality shows then ??..
Lighten up.
I thought you stopped watching TV. Were the TV shows of the past accurately named based on the content? You mean all those situational comedies were accurate portraits of anybody's situation or were all that comedic? Did you really love Lucy? Did you believe the Jackie Gleason and Audry Meadows were really on their Honeymoon?
I-Like-To-Bike is offline   Reply With Quote
Old 07-13-14, 11:07 AM   #20
I-Like-To-Bike
Been Around Awhile
 
I-Like-To-Bike's Avatar
 
Join Date: Oct 2004
Location: Burlington Iowa
Bikes: Vaterland and Ragazzi
Posts: 23,704
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Quote:
Originally Posted by wolfchild View Post
What ??...Why would you call recreational cycling "conspicuous leisure" ??
Maybe it is a term used by conspicuous ascetics™ who have a need for broadcasting/advertising their disdain for the activities preferred by others.
I-Like-To-Bike is offline   Reply With Quote
Old 07-13-14, 01:52 PM   #21
Dahon.Steve
Senior Member
 
Join Date: Dec 2001
Location: New Jersey
Bikes:
Posts: 6,837
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 35 Post(s)
Quote:
Originally Posted by Machka View Post
We spent several weeks travelling through the US in 2012, and were a bit taken aback by all the drug commercials. We had never even heard of half the stuff they were pushing.
In the afternoon, the drug commercials are the worse. By law, they have to state all the deadly side effects and they are often far worse then the original condition. It's a joke.

Shortly after the commerical, you'll see lawyers advertising their services for those that developed cancer or other diseases from the same drugs. Sad.
Dahon.Steve is offline   Reply With Quote
Old 07-13-14, 03:30 PM   #22
MickeyMaguire
Avid Cyclist
 
MickeyMaguire's Avatar
 
Join Date: Aug 2013
Location: Columbus, Ohio
Bikes: Fuji Absolute2
Posts: 326
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I used to think that TV commercials insulted people's intelligence. Then, I saw reality TV. Now I understand. We Be DIMWITS!
MickeyMaguire is offline   Reply With Quote
Old 07-13-14, 04:39 PM   #23
wolfchild
Senior Member
 
wolfchild's Avatar
 
Join Date: Feb 2008
Location: Mississauga/Toronto, Ontario canada
Bikes: I have 3 singlespeed/fixed gear bikes
Posts: 4,109
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 113 Post(s)
Quote:
Originally Posted by I-Like-To-Bike View Post
Lighten up.
I thought you stopped watching TV.
I don't own a TV but I still get to watch it few times per year when I visit family/friends. When I do watch TV it's mostly reality shows such as Deadliest Warrior and Duck dynasty and few others, I also enjoy history channels and UFC...I find YouTube a lot more entertaining then TV.
wolfchild is offline   Reply With Quote
Old 07-13-14, 11:22 PM   #24
Roody
Sophomoric Member
 
Roody's Avatar
 
Join Date: Jan 2005
Location: Dancing in Lansing
Bikes:
Posts: 23,521
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 119 Post(s)
One interesting observation is that most car commercials show bikes being ridden. The bikes are usually in the background, so you have to watch closely to notice them.
__________________

"Think Outside the Cage"
Roody is offline   Reply With Quote
Old 07-14-14, 08:15 AM   #25
tandempower
Senior Member
 
Join Date: Jul 2013
Bikes:
Posts: 1,778
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 222 Post(s)
I recently saw a book about bike trails around the region. The book had no general map showing all the trails. The idea seems to be that bike rides are recreation activities that you drive to with your bike(s) on your car. I'm afraid that this is all these ads with bicycling really promote. Has anyone seen an ad with commuting, shopping, etc. by bike presented in a favorable light? My sense is that the corporatist culture has construed functional cycling as an assault on automobilism, whose revenues they view as 'under threat,' by shifts toward less driving. Until this corporate lobby gives up the idea of reviving market share to peak levels, I'm afraid we're in for a good deal of negativity, often subtle, regarding cycling as functional transportation.
tandempower is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -6. The time now is 04:52 AM.