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  1. #1
    In the right lane gerv's Avatar
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    State of Television advertising

    I thought we had a thread on this, but couldn't locate it.

    Anyway, I've been ill lately and watching television was about the only activity I had any energy for.

    I am totally amazed at some of the advertising I see lately. If commercials are an icon for events happening in society, the US is about to change big-time.

    * As we've all noted a large number of commercials feature bicycles, usually in a positive mode, usually as a recreational/health icon. For example, men with enlarged prostate are riding their bicycles (after taking Flomax). However, there are also a number of sleek lifestyle images of regular citizens just getting from A to B. That's now happening...

    * CSX
    [ame="http://www.youtube.com/watch?v=saqb4MtVm4o"]http://www.youtube.com/watch?v=saqb4MtVm4o[/ame]

    *Mutual of Omaha
    I couldn't find the YouTube for the commercial, but it features two elderly (and I assume gay) ladies talking about just ordinary things. It was all so natural and yet a watershed moment.... amazing. If I find it, I'll post.

    I haven't watched TV in a while. Have things changed?

  2. #2
    gwd
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    Quote Originally Posted by gerv View Post
    I haven't watched TV in a while. Have things changed?
    When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.

  3. #3
    Long Distance Cyclist Machka's Avatar
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    Well ... I'm noticing that there are a lot more ads about being active than there used to be. There are several openly about being more active, but there are others which include it subtly. An insurance ad features a little girl talking to an insurance agent while her father plays hockey. An ad for eggs shows people jogging or riding bicycles.

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    Senior Member Fremdchen's Avatar
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    On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility

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    **** that mattm's Avatar
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    Quote Originally Posted by Fremdchen View Post
    On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility
    not to mention getting their horrible "songs" stuck in my head..
    cat 1.

    blog

  6. #6
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    You mean the rest of you didn't get too many DUIs? And I thought I had found a forum where I could relate to everyone....

  7. #7
    Senior Member
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    By the way, that last one was a joke for all you folks who can't interpret sarcasm over the web.

  8. #8
    Velocommuter Commando Sirrus Rider's Avatar
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    Quote Originally Posted by gerv View Post
    I thought we had a thread on this, but couldn't locate it.

    Anyway, I've been ill lately and watching television was about the only activity I had any energy for.

    I am totally amazed at some of the advertising I see lately. If commercials are an icon for events happening in society, the US is about to change big-time.

    * As we've all noted a large number of commercials feature bicycles, usually in a positive mode, usually as a recreational/health icon. For example, men with enlarged prostate are riding their bicycles (after taking Flomax). However, there are also a number of sleek lifestyle images of regular citizens just getting from A to B. That's now happening...

    * CSX
    http://www.youtube.com/watch?v=saqb4MtVm4o

    *Mutual of Omaha
    I couldn't find the YouTube for the commercial, but it features two elderly (and I assume gay) ladies talking about just ordinary things. It was all so natural and yet a watershed moment.... amazing. If I find it, I'll post.

    I haven't watched TV in a while. Have things changed?
    Can anyone tell me what make the trike in this commercial is?
    Riding 19 Years of Specialized Sirrus Tradition.
    Live in Houston? Come to http://bicyclecommutehouston.blogspot.com/
    1988 Specialized Sirrus, 1989 Alpine Monitor Pass MTB, 2007 Specialized Sirrus 700C hybrid, 2007 Schwinn Town & Country trike, 1970 "Resto-Improved" Raleigh 20, 1970 "WIP" Raleigh 20, and 1980 "WIP" Schwinn Town & Country trike

  9. #9
    gwd
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    Quote Originally Posted by Fremdchen View Post
    On the other hand we have that crap Freecreditreport.com ad equating transportational cycling w/ poor credit and downward mobility
    For those without TV.....

    http://www.youtube.com/watch?v=jSqVGvl3DUM

    What about the fraud? Nothing has changed. Do people believe scam TV commercials over the cash flow they actually experience?

    http://www.huffingtonpost.com/2008/0..._n_116772.html

    Another reason to dump the TV.

  10. #10
    Long Distance Cyclist Machka's Avatar
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    Quote Originally Posted by Machka View Post
    Well ... I'm noticing that there are a lot more ads about being active than there used to be. There are several openly about being more active, but there are others which include it subtly. An insurance ad features a little girl talking to an insurance agent while her father plays hockey. An ad for eggs shows people jogging or riding bicycles.

    There are several TV ads about this, which they play at least once an hour on the stations I watch:
    http://www.createamovement.ca/

    I believe the ads are on that site.

  11. #11
    Long Distance Cyclist Machka's Avatar
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    I've noticed a difference between the ads on TV in Canada and the ads on TV in Australia. Maybe it is just because we get so much cycling coverage here, and we watch most of it, but there are all sorts of cycling ads on TV. Everything from ads for brands like Astana, to ads for individual bicycle shops.


    Have you noticed a change in your TV ads over the past few years ... more ads promoting an active lifestyle, perhaps?

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    Quote Originally Posted by gerv;8531170* CSX
    [ame="http://www.youtube.com/watch?v=saqb4MtVm4o"
    http://www.youtube.com/watch?v=saqb4MtVm4o[/ame]

    I haven't watched TV in a while. Have things changed?
    I have noticed alot of CSX commercials of late. However, CSX is not about moving people and this private company is one of the reasons Amtrak takes forever to cross the country. The country should have forced CSX to run Amtrak and use all the profits to build more infrastructure.

    Quite franky, I'm amazed at the billions spent marketing new cars, auto insurance and the latest drug that will make your life a joy! It seems like the only reason broadcast television exists is to sell cars and insurance for them.

    I had a subscription to Areo before the courts closed them down for streaming regular TV channels. It was inexpensive and I actually enjoyed it during the football season without having to pay for cable. However, I found that after the NFL season was over, it was hardly used because I simply found all the car commercials repulsive.

  13. #13
    Long Distance Cyclist Machka's Avatar
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    Quote Originally Posted by Dahon.Steve View Post
    Quite franky, I'm amazed at the billions spent marketing new cars, auto insurance and the latest drug that will make your life a joy! It seems like the only reason broadcast television exists is to sell cars and insurance for them.
    We spent several weeks travelling through the US in 2012, and were a bit taken aback by all the drug commercials. We had never even heard of half the stuff they were pushing. It's no wonder questions about this wonder formula and that wonder "magic bean" keep showing up in the Training and Nutrition forum if that's what you're presented with all the time.

    We get the occasional multi-vitamin or liver tonic ad, but that's about it ... and it is usually advertised in conjunction with eating a well-balanced diet and leading an active lifestyle.

  14. #14
    Senior Member wolfchild's Avatar
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    I stopped watching TV...I got rid of my TV set about 10 years ago. If I feel like watching a movie then I just go to a movie theater or get a dvd and watch it on my computer...TV ads and commercials are some of the most annoying crap I have ever seen.

  15. #15
    Been Around Awhile I-Like-To-Bike's Avatar
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    Quote Originally Posted by gwd View Post
    When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.
    "conspicuous leisure"? What's dat?

  16. #16
    Been Around Awhile I-Like-To-Bike's Avatar
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    Quote Originally Posted by gerv View Post
    If commercials are an icon for events happening in society, the US is about to change big-time.
    What makes you think commercials are an icon for events happening in society?
    Anyhow, most people I know watch television (or not) based on content, not the ads.

    FWIW, TV ads no more represent reality than the TV shows that they interrupt.
    Last edited by I-Like-To-Bike; 07-13-14 at 08:56 AM.

  17. #17
    Senior Member wolfchild's Avatar
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    Quote Originally Posted by I-Like-To-Bike View Post
    FWIW, TV ads no more represent reality than the TV shows that they interrupt.
    You mean all those reality TV shows are not based on reality ??...Why do they call then reality shows then ??..

  18. #18
    Senior Member wolfchild's Avatar
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    Quote Originally Posted by gwd View Post
    When I saw TV a few months ago the few bike scenes were all about conspicuous leisure not transport.
    What ??...Why would you call recreational cycling "conspicuous leisure" ??

  19. #19
    Been Around Awhile I-Like-To-Bike's Avatar
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    Quote Originally Posted by wolfchild View Post
    You mean all those reality TV shows are not based on reality ??...Why do they call then reality shows then ??..
    Lighten up.
    I thought you stopped watching TV. Were the TV shows of the past accurately named based on the content? You mean all those situational comedies were accurate portraits of anybody's situation or were all that comedic? Did you really love Lucy? Did you believe the Jackie Gleason and Audry Meadows were really on their Honeymoon?

  20. #20
    Been Around Awhile I-Like-To-Bike's Avatar
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    Quote Originally Posted by wolfchild View Post
    What ??...Why would you call recreational cycling "conspicuous leisure" ??
    Maybe it is a term used by conspicuous ascetics™ who have a need for broadcasting/advertising their disdain for the activities preferred by others.

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    Quote Originally Posted by Machka View Post
    We spent several weeks travelling through the US in 2012, and were a bit taken aback by all the drug commercials. We had never even heard of half the stuff they were pushing.
    In the afternoon, the drug commercials are the worse. By law, they have to state all the deadly side effects and they are often far worse then the original condition. It's a joke.

    Shortly after the commerical, you'll see lawyers advertising their services for those that developed cancer or other diseases from the same drugs. Sad.

  22. #22
    Avid Cyclist MickeyMaguire's Avatar
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    I used to think that TV commercials insulted people's intelligence. Then, I saw reality TV. Now I understand. We Be DIMWITS!
    If you can't do great things, do small things in a great way. ~Napoleon Hill
    Http://www.tricornpublications.com/gethappy/

  23. #23
    Senior Member wolfchild's Avatar
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    Quote Originally Posted by I-Like-To-Bike View Post
    Lighten up.
    I thought you stopped watching TV.
    I don't own a TV but I still get to watch it few times per year when I visit family/friends. When I do watch TV it's mostly reality shows such as Deadliest Warrior and Duck dynasty and few others, I also enjoy history channels and UFC...I find YouTube a lot more entertaining then TV.

  24. #24
    Sophomoric Member Roody's Avatar
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    One interesting observation is that most car commercials show bikes being ridden. The bikes are usually in the background, so you have to watch closely to notice them.


    "Think Outside the Cage"

  25. #25
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    I recently saw a book about bike trails around the region. The book had no general map showing all the trails. The idea seems to be that bike rides are recreation activities that you drive to with your bike(s) on your car. I'm afraid that this is all these ads with bicycling really promote. Has anyone seen an ad with commuting, shopping, etc. by bike presented in a favorable light? My sense is that the corporatist culture has construed functional cycling as an assault on automobilism, whose revenues they view as 'under threat,' by shifts toward less driving. Until this corporate lobby gives up the idea of reviving market share to peak levels, I'm afraid we're in for a good deal of negativity, often subtle, regarding cycling as functional transportation.

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