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  1. #1
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    Let's remove brand name decals from our new bikes and appreciate bikes as bikes

    Let's get over the knicks and scratches on new, nice bikes. Let's remove the decals and stickers.

    I bought a Surly Cross Check and outfitted it with Surly Nice Racks and Brooks handlebar tape and B17 saddle. I was devastated after a crash this morning inflicted a few cosmetic blemishes on the frame, saddle, and saddle bar tape this morning but you know what, I bought Surly because of its quality and reputation not because of the brand. I'm not the kind to chase brand names like Guess jeans and Coach purses and I don't need Surly stickers constantly reminding me of the brand name consumerist culture that encourages us to to buy beyond our means and replace used things with new things. I already took the stickers off the racks and I'm considering taking the decals off the frame. It'll help me appreciate the bike for what it is, a bike to ride, have fun with, and take me places, not look at and fret over every little knick.

    What do you think? Have you taken the decals off your new bikes? Do you have a second hand bike that you love because of its imperfections?

  2. #2
    Senior Member zeppinger's Avatar
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    Yes
    Attached Images Attached Images

  3. #3
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    thats a nice decal-free set-up, but then again it's a nice color. black might look plain without decals.

  4. #4
    On a Mission from God FunkyStickman's Avatar
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    I'm not a fan of name brands. If it weren't such a pain, I'd take them off of everything I own. I guess I'm just being lazy.

    But yeah, the next bike I build will be brand-sticker-less.

  5. #5
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    ward off thieves

    good, let's start something.

    I just thought of another advantage, a decal-less bike would be less of a target for theft. I hate feeling like I have to lock it up with the u-lock and two cables that I used so that no one steals it. Of course, there would still be the embossed metal "S" on the front but that would be the only give away.

    There's what looks like a new Bianchi Pista and new Cannondale track bike, and I look that eye candy up and down every time. I don't that to be my bike.

  6. #6
    Senior Member mulveyr's Avatar
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    Quote Originally Posted by albertmoreno View Post
    Let's get over the knicks and scratches on new, nice bikes. Let's remove the decals and stickers.

    I bought a Surly Cross Check and outfitted it with Surly Nice Racks and Brooks handlebar tape and B17 saddle. I was devastated after a crash this morning inflicted a few cosmetic blemishes on the frame, saddle, and saddle bar tape this morning but you know what, I bought Surly because of its quality and reputation not because of the brand. I'm not the kind to chase brand names like Guess jeans and Coach purses and I don't need Surly stickers constantly reminding me of the brand name consumerist culture that encourages us to to buy beyond our means and replace used things with new things. I already took the stickers off the racks and I'm considering taking the decals off the frame. It'll help me appreciate the bike for what it is, a bike to ride, have fun with, and take me places, not look at and fret over every little knick.

    What do you think? Have you taken the decals off your new bikes? Do you have a second hand bike that you love because of its imperfections?
    I take all decals off my bikes, wheels, etc - anything that can be removed without damage. I will never wear cycling clothes with team names or sponsor logos. If the manufacturer wants me to advertise their products, they can pay me for it.

    I've always been of the opinion that cyclists who obsess over decals and brand names are lacking... maturity, to put it politely.

  7. #7
    Senior Member zeppinger's Avatar
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    Quote Originally Posted by albertmoreno View Post
    good, let's start something.

    I just thought of another advantage, a decal-less bike would be less of a target for theft. I hate feeling like I have to lock it up with the u-lock and two cables that I used so that no one steals it. Of course, there would still be the embossed metal "S" on the front but that would be the only give away.

    There's what looks like a new Bianchi Pista and new Cannondale track bike, and I look that eye candy up and down every time. I don't that to be my bike.
    The Surly head badge is actually just a puffy sticker. It was actually already peeling off when I bought the bike so I just finished the job.

  8. #8
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    Quote Originally Posted by zeppinger View Post
    The Surly head badge is actually just a puffy sticker. It was actually already peeling off when I bought the bike so I just finished the job.
    oh damn it is, i could really go logo-less. I'm scared to do that, though. What if it looks plain?

  9. #9
    On a Mission from God FunkyStickman's Avatar
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    Quote Originally Posted by albertmoreno View Post
    oh damn it is, i could really go logo-less. I'm scared to do that, though. What if it looks plain?
    Oh, the horror! But you really know deep down inside it's not, which is all that matters.

    On that note, I might have to build a Ti bike and paint it flat black. Just because.

  10. #10
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    Should I just do it already? A replacement pack is only $12 on amazon.

  11. #11
    Senior Member zeppinger's Avatar
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    Quote Originally Posted by albertmoreno View Post
    oh damn it is, i could really go logo-less. I'm scared to do that, though. What if it looks plain?
    Laminate a picture of yourself and glue it in the head-tube if it looks plain.

  12. #12
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    Quote Originally Posted by zeppinger View Post
    Laminate a picture of yourself and glue it in the head-tube if it looks plain.
    you're a funny, funny man. how's korea riding?

  13. #13
    Senior Member zeppinger's Avatar
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    Korean riding is chill but the drivers are not. Its also very hilly here so it has its ups and downs. Get it?

    When it comes to your head-tube, you could always just do something creative: http://www.etsy.com/listing/33586942...he-on-yer-bike

  14. #14
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    here's some other ideas for custom head badges, pretty cool.
    http://www.headbadges.com/id74.html

    I like that Surly had the forethought to think some people might not want logos everywhere.
    Last edited by SurlyLaika; 11-10-10 at 10:35 PM. Reason: add link

  15. #15
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    Quote Originally Posted by albertmoreno View Post
    Let's get over the knicks and scratches on new, nice bikes. Let's remove the decals and stickers.


    What do you think? Have you taken the decals off your new bikes? Do you have a second hand bike that you love because of its imperfections?
    I got a Surly LHT about two years ago, and removed the decals within a month or two. I'm glad I did: the bike looks a whole lot classier without the gaudy lettering all over the frame. Like you, I'm happy that Surly went with mere decals; an hour or two with a heat gun, a dilute solution of acetone, and a credit card were all it took to remove pretty much everything from the frame.

    As for the scratches and other dings, that comes with riding a bike on a regular basis. In my experience, these most often occur on very crowded bike racks in front of pubs and stores, or on ferries. I actually get kind of irritated when I notice that all of the scratches on my bike were put there by other cyclists.
    If you're not part of the solution, you're part of the precipitate.

  16. #16
    Senior Member Pelotoner's Avatar
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    I have been known to do this with bikes, car and anything else that has stickers. If it is under clearcoat I leave them alone.

  17. #17
    Senior Member zeppinger's Avatar
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    Quote Originally Posted by bragi View Post
    I got a Surly LHT about two years ago, and removed the decals within a month or two. I'm glad I did: the bike looks a whole lot classier without the gaudy lettering all over the frame. Like you, I'm happy that Surly went with mere decals; an hour or two with a heat gun, a dilute solution of acetone, and a credit card were all it took to remove pretty much everything from the frame.

    As for the scratches and other dings, that comes with riding a bike on a regular basis. In my experience, these most often occur on very crowded bike racks in front of pubs and stores, or on ferries. I actually get kind of irritated when I notice that all of the scratches on my bike were put there by other cyclists.
    I removed mine on the day I bought it with some duct tape. Took 15 mins. However, if you don't take them off right away they can get sun baked onto the bike and then may require the stuff you had to do.

  18. #18
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    I wonder if people wouldn't recognize a Paramount or Waterford with or without a decal? I don’t know that I could even consider removing a Waterford head tube decal badge. I think I could tell but maybe not.

  19. #19
    Pedaled too far. Artkansas's Avatar
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    Quote Originally Posted by albertmoreno View Post
    Let's get over the knicks and scratches on new, nice bikes. Let's remove the decals and stickers.
    Sounds like the problem is in the mind, not in the decals.
    "He who serves all, best serves himself" Jack London

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    I don't care if you are on a unicycle, as long as you're not using a motor to get places you get props from me. We're here to support each other. Share ideas, and motivate one another to actually keep doing it.

  20. #20
    Senior Member wahoonc's Avatar
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    Quote Originally Posted by Robert Foster View Post
    I wonder if people wouldn't recognize a Paramount or Waterford with or without a decal? I don’t know that I could even consider removing a Waterford head tube decal badge. I think I could tell but maybe not.
    I can identify many vintage bikes without any decals or head badges. Some like the old Raleigh and Raleigh clones are easy to spot a mile away. French bikes also quite often stand out in a crowd too, at least to me.

    To each their own, I don't particularly like the splashy graphics, but don't mind the more subtle ones. I am also of the opinion that most bike thefts are crimes of opportunity and the average bike thief has no clue what they are stealing they just want a quick buck. The more sophisticated thieves (professionals) are probably going to know what is a good bike and what is not just by looking.

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  21. #21
    commuter and barbarian scroca's Avatar
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    Quote Originally Posted by albertmoreno View Post
    ...I don't need Surly stickers constantly reminding me of the brand name consumerist culture that encourages us to to buy beyond our means and replace used things with new things.. It'll help me appreciate the bike for what it is, a bike to ride, have fun with, and take me places, not look at and fret over every little knick.

    What do you think? Have you taken the decals off your new bikes? Do you have a second hand bike that you love because of its imperfections?
    Stickers? You're talking about stickers?

    Geez, I hate to think what effect a big billboard has on you.

    Take your stickers off or leave em on, who cares. Either way, calm down a little.

  22. #22
    touring newbie
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    Quote Originally Posted by albertmoreno View Post
    thats a nice decal-free set-up, but then again it's a nice color. black might look plain without decals.
    I actually want my bikes to look plain. I'm planning to use no-gloss satin black.

  23. #23
    Fat Guy Rolling dcrowell's Avatar
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    My "Truckaccino" color LHT has all the decals (and headbadge) removed. It looks quite nice. My old Raleigh single-speed conversion was powder-coated, and only has the headbadge. My other two bikes have the decals under the clear coat, so they are there to stay.
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  24. #24
    xtrajack xtrajack's Avatar
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    I didn't actually remove the stickers from my Kona, I did however, cover all of them with colored duct tape, except the head tube sticker--that one got covered with a copy of the cover of one of my favorite books--When, Why, If by Robin Wood.

    I actually thought about taking a seam ripper to the Xtracycle logo on my freeloaders. I decided against it, I was afraid that I would do a certain amount of damage to them.
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  25. #25
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    Quote Originally Posted by albertmoreno View Post
    Let's get over the knicks and scratches on new, nice bikes. Let's remove the decals and stickers.

    I bought a Surly Cross Check and outfitted it with Surly Nice Racks and Brooks handlebar tape and B17 saddle. I was devastated after a crash this morning inflicted a few cosmetic blemishes on the frame, saddle, and saddle bar tape this morning but you know what, I bought Surly because of its quality and reputation not because of the brand. I'm not the kind to chase brand names like Guess jeans and Coach purses and I don't need Surly stickers constantly reminding me of the brand name consumerist culture that encourages us to to buy beyond our means and replace used things with new things. I already took the stickers off the racks and I'm considering taking the decals off the frame. It'll help me appreciate the bike for what it is, a bike to ride, have fun with, and take me places, not look at and fret over every little knick.

    What do you think? Have you taken the decals off your new bikes? Do you have a second hand bike that you love because of its imperfections?
    This is a confusing post. You bought a Surly Cross Check, but you are opposed to the stickers? OK, take 'em off -- it's your bike, who's stopping you? And yet, you have not removed them -- but you are encouraging others to do so. But you did take them off of the racks.

    What is your point? The Surly Cross Check is a nice bike, with or without stickers. It will last a very long time. Compared to a motor vehicle, it's a bargain. You say you bought it for its quality and reputation. Cool. But the STICKERS ruin that for you? Really?

    I don't think that the decals on the bike encourage spending beyond one's means. Do you think that you did spend beyond your means and that removing the stickers will somehow remedy that?

    I do have two old Raleighs. One I will probably powder coat. Husband is horrified, says I can't do it without getting a new sticker set for it. I say that I can; it's my damn bike. And I totally bought them for their quality and reputation, and they were dirt cheap. I will also probably buy a Retrovelo -- for its quality and reputation, and the fact that it is EXACTLY the bicycle that I want. And the decals don't bother me and neither does the price. I don't buy cars. This bicycle will probably be with me for at least 20 years. A $2K car? Not a chance in hell. That is definitely not consumerist or spending beyond my means.

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