More To Ponder Over And Ask If The Dutch Are About To Lose Out On Their Own Hard Earned Wisdom:
“....It may seem difficult to believe, but Dutch bicycle companies like Batavus have recently had a very difficult time penetrating the Dutch urban bicycle market. Companies like Batavus build high quality bikes that tend to last a long time, creating a strong used bike market in urban centers. What is truly impressive is that these bikes last a long time while receiving a massive amount of abuse. The average Amsterdammer leaves their bike outside year round, rarely tunes it, and rides it nearly 3000 miles a year. The average age of a bike in Amsterdam is nearly 35 years old.
The Dutch hardly romanticize their bikes like we do. They are born onto bikes and treat them like tools. They regard their bikes the same way they regard their washing machines. The urban demographic may be tough to reach because of their preference for used bikes, but an even tougher demographic to reach is the 18-35 age group. After riding in the rain from the age of four, many youngsters want nothing more than a car. Perhaps it’s strange, but as Americans fall in love with bikes again, the Dutch are falling in love with cars. To lure urbanites, and especially young urbanites back onto bikes, a new approach was needed. Enter the Batavus Utility Bike – BuB...."