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Living Car Free Do you live car free or car light? Do you prefer to use alternative transportation (bicycles, walking, other human-powered or public transportation) for everyday activities whenever possible? Discuss your lifestyle here.

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Old 12-15-10, 09:29 AM   #1
ndbiker
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Ikea's Christmas gift to it's employees

I heard on the radio that they also want to encourage their employees to commute to work. I rather like the idea.

http://www.msnbc.msn.com/id/40641253...ss-going_green
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Old 12-15-10, 12:53 PM   #2
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That's a good idea. The bicycle is a bit weird looking. It looks like it was designed to be a full suspension bicycle and was converted to being a hard tail. Perhaps Ikea called a manufacturer and asked for the best deal they could get on 12,400 bicycles and the manufacturer just put together something they had left over from previous unsold production runs. They decided to just make some full suspension bicycles into hard tails for this special deal.

Bicycle shops around the county can count on getting some extra assembly jobs this year.
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Old 12-16-10, 01:06 PM   #3
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I'm e-mailing the link to my employer. They just put in an $11 million parking garage, and now they say they have no money to give us raises.
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Old 12-17-10, 05:04 PM   #4
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Was that bike designed by Ulf Huastentot?

Probably not.

More likely it was a deal they did with a Chinese factory to stick the Ikea colours on some order that got cancelled.

A much better idea would have been to give the employees a voucher for their LBS.

I suspect there is an element of PR in this gift and a flatpack bike was seen to be more media attrative than a voucher.
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Old 12-17-10, 05:34 PM   #5
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Was that bike designed by Ulf Huastentot?

Probably not.

More likely it was a deal they did with a Chinese factory to stick the Ikea colours on some order that got cancelled.

A much better idea would have been to give the employees a voucher for their LBS.

I suspect there is an element of PR in this gift and a flatpack bike was seen to be more media attrative than a voucher.
You're probably right. But at least it's drawing attention to the idea that everybody doesn't have to drive to work. My employer gave everybody a turkey. I'm not sure what message that sends.
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Old 12-17-10, 07:59 PM   #6
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old topic is old. there was something very similar going around about three weeks ago.
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Old 12-19-10, 09:16 PM   #7
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I love that the recipients have to assemble the bike. IKEA!
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Old 12-20-10, 02:52 AM   #8
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Ikea gave away folding bikes a few years ago.
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Old 12-20-10, 08:08 AM   #9
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I love that the recipients have to assemble the bike. IKEA!
I am curious about the quality of the bikes. I remodeled my kitchen with IKEA cabinets and of course had to assemble them. They were MUCH less expensive (about 65% less) than cabinets from the large home improvement stores and kitchen remodeling companies and of equal or even better perceived quality (I am still of the same opinion a year later, I am very very happy with them). I wonder if the bikes are a similar value or are they just cheap? Some "toy" bikes aren't worth much more than a turkey especially if you have to assemble them. Cheap steel wheels, cheap metal cranksets and chainrings and plastic shifters and deraillers are not going to encourage people to bike more and might very likely discourage them. I won a bike (unassembled) about 5 years ago. The thing was horrendous to ride. I paid a bike shop to assemble it and didn't get that much for it at the garage sale I sold it at.
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