Join Date: Jun 2010
Location: Dublin, Ireland
Bikes: Specialized Sirrus, Giant OCR3, Giant CRS3
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Was that bike designed by Ulf Huastentot?
More likely it was a deal they did with a Chinese factory to stick the Ikea colours on some order that got cancelled.
A much better idea would have been to give the employees a voucher for their LBS.
I suspect there is an element of PR
in this gift and a flatpack bike was seen to be more media attrative than a voucher.