I think, there are people who are just so stupid that no amount reasoning or scientific explanation will convince them to change an ignorant belief. Many people believe strange things.
For instance, I believe you should try to climb hills really hard, and then completely, or nearly completely rest on the way down. Other people think you should maintain an even effort - up or down a hill.
I think changing my intensity on hills is a better and more efficient way to complete any given ride -- than someone who tries to keep an even intensity up and down a hill.
Please discuss your approach to selecting your effort levels for climbing and descending hills.
Be sure to qualify, whether the size of the hills or the length of the total ride changes your intensity for a given hill or flat area. Details requested.