I couldn't car less.
Join Date: Nov 2003
Bikes: Ritchey P-series prototype, Diamondback, Nishiki Triathelon Pro.
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You can buy a factory pre-laced rim, or find a wheelsmith to build them for you.
A specific built wheel will be superior and more expensive.
If I bought a factory built wheel, i'd have my mech inpect and finish.
I would guess @ $150 for a wheel to be built.
Mavic is a fine company, Alexrims double wall seem to be fine for me as well -cheaper than Mavic.
The Mavic is rear (spend MORE on the rear it takes the weight, and harder to replace...a front wheel is a front wheel -any one will do really.) and is custom with DTSwiss spokes.
The front is a factory Alexrims I think, good enough.
If you are a heavy rider, building is good as you can use stronger spokes\increase the amount of spokes.
Also the rims have different joining methods, welded being stronger -slightly more $.
I wouldn't cheap out on the rear.
If you don't plan on wheel building, and ride a lot -you may need to get a good mech that does your wheel repairs and treat him nice...A Latte' will get you rolling again by noon.
A second set pf wheel IS a great idea if you do any road riding\ commute stuff on your mtb =run slicks and you have a fast bike for ashphalt, quick re-lease and run the second set w\slicks....and use cheaper rims for the road, keep the HQ set for the offroad where the strength is needed.