Join Date: Jul 2005
Bikes: Trek SU200, Trek 7300 FX (Spouse's)
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I doubt you'll find many, if not any, online dealers that are authorized to sell Trek bikes. From what I understand, Trek and other reputable bike brands only sell to local bike shops. That keeps them fancy and desireable and that way their bikes are assembled correctly. Just from a simple google search, it looks like $369 is a dang good price and considering you'll be able to take the bike in a couple times for free adjustments, as this is normally included in the price, then you're better off getting it from the LBS.
Keep an eye on the bikes on eBay for a few weeks. If you haven't had much experience with buying or selling on eBay, be especially careful. ie read the clauses with eBay and PayPal as to whether your money is backed by eBay or PayPal if the deal goes bust; and, read the description carefully. If the seller left out certain pieces of information, they probably did so on purpose, so ask them for more detail.
I bought my first real non-department store bike from a LBS, a Raleigh M20 (all bottom of the barrel components) for $220. A few months later it got stolen, and I got a Raleigh M50 (considerably better components; low miles; well taken care of) off of eBay for $170. If you compare the components between the M50 and the Bruiser, you'll notice the M50 has slightly better componenets. More for less. Check out eBay for a few weeks and you might find something better for less.
As far as components go, I know JensonUSA and Nashbar are good, but there are others. I got a Shimano Deore FD for $5.00 from Jenson. I've seen this topic discussed in the forums before.