My coworker and I would really like to see our "roadie" shop become more FR and DJ oriented. There is a growing scene here especially among DJers and urban riders, with talk of some Northshore skills parks coming in. Anyways our owner is very reluctant to get in aggro bikes because we tend to sit on them for awhile. However, one of the ones we are sitting on is a 17.5" Fisher Mullet, which I explained to him we are sitting on it because its a 17.5", but if we had 13" and 15" we could more likely sell those.
What I am thinking is:
-We push the Opie/Mullet as an alternative to a Advance/Wahoo. Kids will love them because they look a lot "cooler" and are beefy. We also offer lifetime service on all our bikes and I think a Mullet or Opie will hold up better.
-For the higher end we bring in a Chase 2 and a Chase 3, in small (15"-ish)
I'd also like to bring in some shin guards, helmets, tires and other accessories, but I don't want to push my luck... getting the bikes in a huge risk in and of itself for me, if they don't sell.
Now, my owners concern is what we call "kayak syndrome". We used to sell kayaks... no one bought them. A year later or more, we are now getting 2-3 calls a day asking us about our kayak selection now that we no longer carry them. I could see this happen with the DJ and FR bikes too. The Cannondale Prophet has not been a good seller for us so that is not helping my case at all either. What is encouraging was that this Saturday I sold a Chase 3, and had someone test ride the Mullet, and someone who is most likely going to buy the Prophet.
I guess I am just kind of thinking out loud here... my coworker and I would really like to get this market going since we feel that we have the best shop in town by far (we are biased!) and are getting tired of selling roadbikes all day. Anyone with suggestions feel free to chime in on what we should carry and how we should promote it and get it pushed through.