Getting by all the marketing hype is hard for a specialized fan such as myself, but there is promise in the fact that the fork and rear shock were designed for this bike. I've been contemplating buying one of these for 08. I can't imagine what use I would have for it in my area of the midwest, but I guess we're are all somewhat eccentric.
Ever since I saw the shock, I figured they can't have serious flaws or anything like that and probably will be comparable to forks in the price range. As long as they don't like use a proprietary frame to fork interface I'm satisfied