The price is excessive due to the fork. I've been told by my Trek dealer it's about half the price of the bike. I don't see any percentage in their lying. It is a fun bike to ride, I got to demo it (and a Fisher HiFi, nice bike ) and had a pretty good time with it. The twenty minutes I spent on it led me to believe the fork is quality but overkill. Fork plus 29 wheel was great but then you've got the rigid little bouncy f*cker right behind it. Mind you this was most likely due to the SPD pedals and my Eggbeater cleats allowing for SUPER GOOD conection to the pedals but I still think a Reba or Fox could work while lowering the price some. Maybe not the Fox, don't know what their cost on that is.
P.S The pedal mishap was my fault entirely, I refused the mechs offer to swap my pedals as I planned a quick 5 minute ride but had so much fun I stretched it out a little longer.