This time of year, many LBS's have last year's gear on closeouts; particularly things like helmets and shoes since they take up so much shelf space and have lots of cosmetic changes every season.
I know you could walk into many LBS's right now and pick up a good helmet and shoes for under $100 total. Don't count out your LBS just yet, at least see if he's got any of last year's stuff on sale.
And when ordering online, don't forget to include the shipping costs when evaluating the difference in price. Saving $50 on a helmet and shoes by ordering online may seem like a lot but take out $20 for shipping and add in the benefit of knowing everything fits and it may be worth the extra $30 to you.