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Old 04-11-05, 12:43 PM   #1
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Sram to buy out MAVIC???? Is it true?

My shop buddy told me this over the weekend.

Can anyone confirm or deny???

If so, that Sram is throwing down the gauntlet. Going to provide an incredibly sweet "COMPLETE" component package.

Let's see:

Sram owns Rock Shox, Truvative, Avid and NOW MAVIC!

WOW!
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Old 04-11-05, 12:49 PM   #2
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PLEASE!!!!!!!!!!!!!!!!!!!! This would kick ass...I would never have to buy from another company again (well except maybe fsa and marzocchi)...

As long as it doesn't change what make sram superior...good basic technology that works.

But mavic...oh man...
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Old 04-11-05, 01:24 PM   #3
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http://www.dirtragmag.com/web/news-article.php?ID=416

Small hint of truth to that statement, nothing solid but definately a substantial hint
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Old 04-11-05, 01:33 PM   #4
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I checked out Bicycle Retailer and no news about it there.

He couldn't remember where he heard the info, (or wasn't telling)

Regardless, it'd be pretty awesome if they did.

What would be next???

OAKLEY?

Then they could change the name to SRAMO!!!
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Old 04-11-05, 01:34 PM   #5
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Good info and nice article.
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Old 04-11-05, 01:35 PM   #6
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If SRAM continues to expand at the rate they are, Shimano's not going to have anything left in the MTB world, and if that happens, it's only a matter of time till SRAM is competing with Campy on road bikes.
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Old 04-11-05, 01:37 PM   #7
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Might not be competing with them, might just OWN them too!

Wouldn't that turn a few heads?

Could you imagine? An American Company OWNING Campy! It's hypocracy I say, hypocracy!!!!
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Old 04-11-05, 01:40 PM   #8
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Interesting.
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Old 04-11-05, 02:41 PM   #9
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The dirtrag piece is surely an april fools joke.
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Old 04-11-05, 03:03 PM   #10
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Ahh didn't notice the date...that sucks.
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Old 04-11-05, 03:13 PM   #11
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well im not overly fond of the idea having SRAM buy over any other companies. I like having smaller independant companies able to produce what they want.
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Old 04-11-05, 04:05 PM   #12
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Well Mavic is far from a small company, they're one of, if not the biggest wheel manufacturer out there.

But by the looks of it, there is no truth to the statement anyway, but that would be seriously cool!
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Old 04-11-05, 04:06 PM   #13
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Originally Posted by Cornish_Rdr_UK
Well Mavic is far from a small company, they're one of, if not the biggest wheel manufacturer out there.

But by the looks of it, there is no truth to the statement anyway, but that would be seriously cool!
I totally agree.
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Old 04-11-05, 07:51 PM   #14
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Quote:
Originally Posted by KrisA
The dirtrag piece is surely an april fools joke.
I missed that too!

Dooh! (Homer Voice)

Too Bad!
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Old 04-11-05, 07:58 PM   #15
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Mavic DeeMax RuleZ
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Old 04-12-05, 02:08 AM   #16
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Really? You've only told us 10000000000000000 times.
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Old 04-12-05, 02:11 AM   #17
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Really? You've only told us 10000000000000000 times.
Same with the Haro bit. I'm not impressed with them at all
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Old 04-12-05, 02:19 AM   #18
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Fsa kicks ass
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Old 04-12-05, 02:19 AM   #19
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I like Mavic and it would be pretty sweet for SRAM to own a wheel company so they can better take on Shimano (yes I know it was an April Fool's Day joke) but in all honesty, I still think SRAM should buy Sun-Ringle. They are underrated and undervalued as far as I can tell.
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Old 04-12-05, 02:36 AM   #20
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Quote:
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Same with the Haro bit. I'm not impressed with them at all
Haro or DeeMaxs?
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Old 04-14-05, 03:10 AM   #21
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Mavic is owned by Salomon and Salomon is owned by Adidas. There is a long way before sram buy Mavic now
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Old 04-14-05, 10:37 AM   #22
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Thanks antoine, learn something new every day. Thats a cool line of ownership
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Old 04-14-05, 04:07 PM   #23
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Mavic is owned by Salomon and Salomon is owned by Adidas. There is a long way before sram buy Mavic now
Unless there is a merger. In which case, it really doesn't matter who buys who. BTW, Solomon makes some VERY cool stuff!!!! And Adidas is way up there on the quality scale as well.

In any case, I don't think it matters. But I DO think that SRAM will be moving very soon to pick up a HUB company with an established reputation and customer base. SRAM COULD be making generic front and rear hubs right now as they have SACHS assets (with their internal geared hubs) in their portfolio. But I think what they're REALLY after lately is picking up BIG names and bringing them into the "family".

The masterplan is to wedge those OEM contracts away from Shimano. In order to do that, SRAM must be able to compete at EVERY component level with Shimano. This allows them to offer volume discounts for going "all SRAM" on a bike.

BTW, Truvativ still has a way to go as far as catching up with Shimano on crank quality. ISIS sucks. Hopefully the general trend of all parties toward external bearings will help them catch up.
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Old 04-14-05, 04:15 PM   #24
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Drool....if they bought hadley I would be the happiest person onthe planet. The only weakness they would have is their forks. .... oh man...I love e-guessing...
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Old 04-14-05, 04:34 PM   #25
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BTW, Truvativ still has a way to go as far as catching up with Shimano on crank quality. ISIS sucks. Hopefully the general trend of all parties toward external bearings will help them catch up.
Says the man who doesn't use ISIS. I've had a Truvativ Hussefelt Crankset and GIGApipe Team DH setup on my trailbike for the last year and I've never had an issue with it under my 6'4" 255 pound self.
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