It’s rare when a real improvement comes along. The vast majority of new technology is introduced to create a difference that can be marketed as superior. I know, I spent most of my life doing it. Everyone always buys “New and improved.” I still do, even though I know they aren’t.

Creating Neuvation Cycling gave me the freedom to get out of that trap because my pricing is lower because I cut out a couple of middle men. Since my costs are less I can compete on price and have been freed from the trap of proving I am different.

Wider rims are not marketing hype. The improvements they offer are real. There is no patent, no exclusivity. They are more aerodynamic but most people won’t realize that benefit. The biggest benefit is they hold more air – making the tires wider at their base. More air means lower tire pressures and a bigger tire patch – giving better handling, more comfort, and better rolling resistance.

The side walls also offer a little more support because the don’t bulge out. So cornering is better.

Enve, Zipp, and Hed, were the leaders with wider rims. Not bad company

Thanks for reading – John Neugent

Over the weekend get an extra 10% off our wide rim wheels. The rims are due in about 10 days (give or take). Your credit card won’t be charged until we ship.

Special sale - additional 10% off ALL custom wheels. Out Internet pricing is already low but for this weekend take another 10% off (discount taken at checkout). Choose from some of the best rims and hubs and have us build the wheels to your specifications.