Seventy percent of customers want black - which means 30% don’t.

When I had a “normal” bike shop back in the early 70’s, the first two questions I asked were “What color, and how much?” They were the two most important things. Our average customer was paying about $300 for a bike so performance was not as much of an issue.

In any case, we have found a local powder coater and are now offering the F100 alloy bike in Ferrari Red (and most likely Robin’s Egg Blue – in the near future).

Now I finally get to ride that Ferrari Red bike I always wanted.

Thanks for reading – John Neugent

Still get an extra 10% off our wide rim wheels. The rims are here but we have a bunch of backorders to fill. We should be able to get your new order out by the end of the week. Your credit card won’t be charged until we ship. Who doesn't need an extra set of wheels?

The carbon clincher rims are now in LA so should be here by the end of the week (C45 and C55). These are going to go fast since I only brought in 40 sets. Take an extra 10% off through the end of the week. Discount applied at checkout.