If we did, aerodynamics wouldnít matter. At speeds of 11-12 mph air resistance is equal to all of the other factors of riding resistance combined. At 19 mph itís 75% and increases as the speed does.

The slower you are the more it affects your overall time because you are out there longer (or so they say).

But people buy bicycles primarily based on weight and appearance with little regard for their aerodynamics. The biggest factors for bicycle aerodynamics are the wheels because they lead the bike, take up a lot of frontal area, and rotate like egg beaters.

Generally speaking, the fewer the spokes and the deeper the rim the more aerodynamic it is. Wider and bullet shaped (as opposed to V shaped) profiles are also more aerodynamic. Getting more aero is going to get you a lot more speed than reducing weight.

Thanks for reading Ė John Neugent

Current sales ÖÖ

Custom wheel sets for the cost of on brand name factory wheel. Living in California, it's extremely common to see customized rides - be they car or bike. Everyone wants, in some way to be a little bit different. If you want to get customized bike wheels you don't have many options. Branded hubs start at $300-400 a pair (and go up from there), and rims start at around $80+ (for lower end alloy). Many of the custom builds we end up doing are $600+ with some carbon going over $3000.

We offer you options to get into some nice custom wheels for as little as $325 with high quality component parts. Pick hub color, spokes, spoke nipples, decal color, and rim width. People will think you have spent three times as much.

Take an extra 10% off our custom R28 SL or SLW wheels (discount applied at checkout)