In a recent Bicycle Retailer article, Steven Hansen writes that the FTC (no doubt at great expense to tax payers) has revised its rules for online advertising making them much similar to other current advertising laws. Here they are (these are real laws).

Advertising must be truthful and not misleading.
Advertisers must have evidence to back up their claims (“substantiation”), and
Advertisement cannot be unfair (Unfair means is likely to cause substantial consumer injury that consumers could not reasonably avoid and that is not outweighed by the benefit to consumers or competition.)

Repeat, this is not a joke. Or maybe it is.

Thanks for reading – John Neugent

Current sales ……

Custom wheel sets for the cost of on brand name factory wheel. Living in California, it's extremely common to see customized rides - be they car or bike. Everyone wants, in some way to be a little bit different. If you want to get customized bike wheels you don't have many options. Branded hubs start at $300-400 a pair (and go up from there), and rims start at around $80+ (for lower end alloy). Many of the custom builds we end up doing are $600+ with some carbon going over $3000.

We offer you options to get into some nice custom wheels for as little as $325 with high quality component parts. Pick hub color, spokes, spoke nipples, decal color, and rim width. People will think you have spent three times as much.

Take an extra 10% off our custom R28 SL or SLW wheels (discount applied at checkout)