Bike Forums Official Vendor
Neuvation Newsletter April 25th FTC Revises Rules For Online Advertising.
In a recent Bicycle Retailer article, Steven Hansen writes that the FTC (no doubt at great expense to tax payers) has revised its rules for online advertising making them much similar to other current advertising laws. Here they are (these are real laws).
Advertising must be truthful and not misleading.
Advertisers must have evidence to back up their claims (“substantiation”), and
Advertisement cannot be unfair (Unfair means is likely to cause substantial consumer injury that consumers could not reasonably avoid and that is not outweighed by the benefit to consumers or competition.)
Repeat, this is not a joke. Or maybe it is.
Thanks for reading – John Neugent
Current sales ……
Custom wheel sets for the cost of on brand name factory wheel. Living in California, it's extremely common to see customized rides - be they car or bike. Everyone wants, in some way to be a little bit different. If you want to get customized bike wheels you don't have many options. Branded hubs start at $300-400 a pair (and go up from there), and rims start at around $80+ (for lower end alloy). Many of the custom builds we end up doing are $600+ with some carbon going over $3000.
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