Anyone here planning to ride the Ben Eckenhoff ride? Or has anyone ride this before?

I did a search but nothing turned up in these forums. Its a memorial bike ride for Ben Eckenhoff in the Palo Alto area. He apparently died from chronic lymphocytic leukemia. And all proceeds go to an endowment fund at Stanford University. I'm planning on going with a coworker of mine. I'm just curious if anyone here has any input on the ride.