I've always thought there was a demand for something like this:
The series begins in Boulder-Lyons, Colorado on 17-18 July. It then moves to Madison, Wisconsin on 7-8 August, with the finale on 11-12 September at Mammoth Lakes, California. Registered participants will be seeded by age, with timing chips used to calculate finishing times.
“We want to have a comparative standard because, like running, it’s really about personal records and personal bests,” Pettyjohn said. “There are millions of people who ride bikes and we want to create a series of events, a championships event and a points series, among the various categories. We are going to be participant driven, similar to a triathlon or a marathon. They are the only two that can support themselves by registrant fees.”