How so ed?.. Are you saying that he will be a good marketting idea?... Just curious ...
Yeah....something that distinguishes him from the other riders the course announcer can shout over the megaphones. A criterium organiser would love to get:
-Any (or all!) of the jersey winners
-national hero who maybe won a stage or wore yellow
-stage winners or high profile riders
-some fast locals guaranteed to animate the race early, but know their place in the final.
Means the fans who come out can see their heroes, get some autographs, photos etc etc....