Biker93

I figured it must some significants. Phil mentioned it today but I didnt catch what it was. Does anybody know?

ElJamoquio

Environmentalism.

timhines

i think it's great, easier to pick out Disco in the pack. Milram, Disco, Quickstep, and some others have too much blue.

speaking for the visually impaired, it would be nice if each team had their own unique color. I know that would be hard to do with so many teams but it would be nice.

TandemGeek

Reminds me of this year's Honda Formula 1 environmental www.myearthdream.com paint scheme

Thylacine

It's to point to the irony that they fly around the world, wearing polyester, on disposable bikes, and then want us all to 'consider the environment'.

TandemGeek

Here's the Press Release:

FOR IMMEDIATE RELEASE
July 5, 2007
(AUSTIN AND LONDON) July 5, 2007 -- The Discovery Channel Pro Cycling Team (DCPCT) today announced it is going “Green” by becoming carbon neutral beginning with the 2007 Tour de France (and retroactive to January 1). The team plans to reach its goal of carbon neutrality through a combination of energy savings, reduced carbon emissions and investments in carbon offsets.

By making a splash at the 2007 Tour de France with the introduction of green-accented jerseys, shorts, helmets and cars -- and through issue-awareness efforts via a special, “GreenSpace” area of The Paceline (www.thepaceline.com) -- the team is taking a leadership role in the world of professional cycling. The goal is to educate fans on the risks associated with climate change, provide everyday solutions and inspire them to simply “ride a bike” as an alternative means of travel.

“Global warming has become a major concern worldwide and our sport and team is uniquely positioned to raise awareness about the importance of being more ‘green’,” said Johan Bruyneel, Sports Director of the Discovery Channel Pro Cycling Team. “We realize that there have been others helping in this cause, like the Kodak Gallery Team, and our hope is that we can also help lead the way forward.”
Although the Discovery Channel Team riders themselves produce zero emissions during pro-cycling events, the organization understands that there is an emissions footprint associated with the support caravan of vehicles used during races. These vehicles are critical to ensuring rider health and safety throughout the season, so DCPCT is offsetting 100% of support-vehicle carbon dioxide (CO2) emissions created during the 2007 race season.

Through the purchase of carbon offsets from energy efficiency and tree planting projects made available through a team partnership with Austin, Texas-based Green Mountain Energy Company, the DCPCT has, to date, offset roughly 62 metric tons of CO2 in 2007, the equivalent of NOT driving your car 151,000 miles or removing 12 cars from the road per year.

Additionally, the Team will pledge to plant 30 trees each time a Discovery Channel rider wins a stage or wears a classification jersey during the 2007 Tour de France.

"I am really excited to be a part of the Discovery Channel Team’s Green campaign, and specifically the Tour de France tree planting program they designed with Green Mountain Energy (GME). Through this program GME will plant 30 trees in the Mendocino Forest every time our team wins a stage or wears a classification jersey at the Tour. That will just be extra motivation for me,” said Team Discovery rider Levi Leipheimer. “The Mendocino Forest is particularly important to me with my home in Santa Rosa being so close. I often do some of my long training rides through that area as preparation for the Tour de France. It is a beautiful untouched part of Northern California and since I train outside so much I can really appreciate the importance of our entire “green” campaign."

The entire Discovery Channel Pro Cycling organization is engaging its partners and audiences to increase awareness and educate its fans on how we can ALL make a change. All of the team’s sponsors including Discovery Channel and its Planet Green initiative, AMD, Bissell, FRS, Giro, Mio Technology Europe, Trek and Shimano are proponents of the green ‘movement’ with active corporate environmental programs profiled on “GreenSpace” at ThePaceline.

In addition to its current emission reductions, Team Discovery Channel is currently looking into several longer-term goals including planting trees for each rider victory through 2010, and the reduction and offsetting of emissions from:
The Team headquarters facilities in Austin and Belgium
Air travel emissions from staff/athletes flights
Employee commuting
Electricity used by staff and athletes
Electricity used to run the www.thepaceline.com

Green Mountain Energy
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers the choice of cleaner electricity products using renewable sources such as wind, solar, water, geothermal, and biomass, over electricity made from polluting fossil fuels. These cleaner energy sources help reduce the amount of carbon dioxide (CO2) emitted into the air. Since 1999, Green Mountain customers have collectively helped avoid over 2.5 million tons of CO2 emissions and have been responsible for helping to deliver more than six billion kilowatt-hours of renewable energy into the market. Additionally, Green Mountain’s customers have helped spur the development of 14 new wind and solar facilities across the nation, which are producing pollution-free power. For more information, visit www.greenmountain.com.

About Discovery Communications and Planet Green
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, Discovery Health, The Science Channel, and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. Planet Green is the next step in the Discovery Communications’ long-standing commitment to document and honor our planet. Planet Green will be the leading media voice in the movement to heal an ailing world and leave a legacy of hope and planetary health for future generations, encompassing all aspects of the green movement, from exploring the intricacies of global ecosystems to inspiring the passion of personal choice. Launching in 2008, Planet Green is also the first-ever 24-hour green channel in the United States, providing entertaining, authentic and quality information on eco-design, organic food, green architecture, and other pertinent topics. For more information please visit www.discovery.com.

Tailwind Sports
Tailwind Sports owns and operates the Discovery Channel Pro Cycling Team. Founded in 1989, the team has established itself as one of the best in the world and is the only American team to have won each of the sports’ premier events: the Tour de France, Tour of Spain and Tour of Italy, including Lance Armstrong’s historic seven consecutive victories at the Tour de France.

Tailwind has partnered with Capital Sports & Entertainment (CSE), an experiential event and sports marketing firm based in Austin, Texas to manage the sponsorship and operations of the team. Tailwind supports both USA Cycling and the USA Cycling Development Foundation to help identify and develop future American cyclists. Find out more about the Team and CSE at: www.thepaceline.com https://www.thepaceline.com and www.planetcse.com https://www.planetcse.com.

HigherGround

This thread provides additional commentary:

https://www.bikeforums.net/road-cycling/317436-disco-go-green.html

StalkerZERO

Eco stuff? Fine whatever. In fact, I thought the green was from AMD somehow being represented a bit more. Doesn't matter to me I just think the green accents make their uniforms look cooler. It tones down all that discovery blue.
I like the new look.

zencentury

I like it, reminds me of fly eyes.