I think there are various industries that should consider sponcering teams to get there message out.
Information Technology: AMD was in this and actually did a ad spot for how Team Discovery and Trek used AMD processors
Why Engineering and environmental benefits.
Green Energy Companies: GE makes the majority of wind turbines. A number of smaller unknown companies are out there.
Why: get your ad out there in a enviromentally friendly competition.
Shipping companies: CSX, UPS FEDEX Rember there used to be a USPS teamm
Why you dont need to get in your car to goto the store our truck will bring it to you while you ride your bike.
Agriculture: They seem to get it. eat out food and you'll be heatly to arace a bike.
Sports companies: Nike adidas I think they are in there already...
ok Now companies i dont understand why they sponser cyceling:
Auto manufactures: Almost EVERY car manufacture sponsers a cyceling team.
Any other ideas?