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Old 12-20-09, 09:13 PM   #26
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Originally Posted by Suzie Green View Post
I just can't see the logic behind it. We're not talking about a company that practically every American uses, like the USPS, or Discovery Channel, or 7-Eleven. I can't remember the last time I stepped into a Radio Shack store. I don't know how they justify spending the money, do they really think that advertising from this is going to profoundly enhance the business?
Advertising is all about getting your name out there and getting people to remember you. So you and a lot of people have basically forgotten about Radio Shack, and they would like to remind you. Is that so hard to understand?

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Actually, I was against USPS sponsorship, simply because I don't there is a rational argument why that government organization should be spending money sponsoring any sporting team. And why should "a company that practically every American uses" need to advertise anyway? A company that is looking to expand its business base should sponsor the team, not "a company that practically every American uses" already.
Although it is a "government organization" it does not operate on taxpayer money, it has to operate on it's own income.

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Why would you promote a brand, USPS that essentially has no competition and everyone is going to use anyway? That makes perfect sense.
Are you serious? They were losing a lot of business to FedEx and UPS. No competition my ass.
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Old 12-22-09, 05:18 AM   #27
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Are you serious? They were losing a lot of business to FedEx and UPS. No competition my ass.
And then there is that whole Email thing.
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Old 01-05-10, 05:29 PM   #28
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I think it makes sense for RS. They are reintroducing themselves as a wireless + electronics company. Sponsoring a Pro Cycling Team is a new direction in a sport that's more popular than ever. They get lots of exposure in Europe w/ known quantities, Lance, Johan etc... Its also relatively inexpensive, Astana's budget was under $20M and Radio Shack spends $200M in advertising.

They have the distribution channel and 4,400 stores but need to populate them with Customers that routinely spend big bucks for things they don't really need. I mean lets admit it, that spells CYCLIST, who as a 'gruppo' drop coin without blinking. Trek have proven that, by putting many thousands of slackers on Madone's every year since 1998 .
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Old 01-07-10, 01:23 PM   #29
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$4.2 Billion (that's with a B) in sales.

The Street also likes the move, and some of the other corporate things they are doing.
http://investing.businessweek.com/re...asp?symbol=RSH

They have some sharp cookies there...they built a huge monstrosity of a corporate headquarters right as the economy started tanking. They duped a local college into buying the complex, and are occupying one of the buildings (rent free) for an extended period of time (another 2 years)
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Old 01-12-10, 04:48 PM   #30
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Wow, are you kidding me people? Radioshack is not only huge, it's a great move. Who wouldn't tie their name to Lance on a comeback run for a modest budget?? Not to mention they get mileage from their sponsorship with his foundation, and I'm sure tax benefits to boot. Looking back at Tiger, seems that Lance is about the cleanest of the super celebrity athletes out there now.

I have three Shacks near me and let me tell you in case you haven't been in a more modern one lately (I believe they are independently owned?).

1. I went in, got my cell phone service set up quickly, without waiting, for the same price as the local retailer or Circuit City.
2. I had a problem with some magnetic interference on my high end high fi system, it was a grounding plug, they solved that problem.
3. They have software, digital cameras, radar detectors ..etc and usually it's in and out with people who KNOW WHAT THE F%#^#^ THEIR TALKING ABOUT which is most certainly NOT happening at Best Buy or Circuit City (they both suck).

The newest store near me told me he gets a comment a day about Lance and the Shack and some folks have switched to there to shop because of it solely for the cancer aspect of it. Question it, doubt it, but I think it's a great move.
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Old 01-13-10, 10:04 AM   #31
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3. They have software, digital cameras, radar detectors ..etc
Maybe they will bring out a line of LA-endorsed bike computers / GPS / etc.
but, then again, maybe not. Columbia Sportswear doesn't sell any cycling clothing; seem to be rather missing the boat there.
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Old 01-16-10, 11:35 PM   #32
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Heres the thing though; Marco Pantani, Merchatone Uno. You know, the italian chain of super markets. Every italian knew Pantani, and the association with Merchatone Uno certainly helped them locally-but who sponsor an international team and expose your brand to the rest of the world, when you see 0 returns on it? They aren't a global company.

Radioshack. I'm aussie, and I've never seen one. If I weren't a fan of cycling, I wouldn't know about them. Why did they sponsor an international pro team? They aren't gettign the returns on it like say, for example, microsoft or apple would. Radioshacks product is not available to a hell of a lot of countries apart from America. Maybe I could buy their stuff online, but hey, we have a different chain here, close by, and I'm sure most countries that can watch cycling on tv do as well.

Radioshack's sponsorship helps them locally but surely thats not all they have to gain. I just don't see what their gaining apart from local exposure.
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Old 01-16-10, 11:56 PM   #33
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Radioshack's sponsorship helps them locally but surely thats not all they have to gain. I just don't see what their gaining apart from local exposure.
That's likely all they care about. Cycling may not have the fanbase of NASCAR, but it is gaining popularity especially with Lance. Why should they care if the international exposure is meaningless? All that matters is that the cost of sponsorship is worth the exposure they are getting.
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Old 01-16-10, 11:57 PM   #34
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And as a thought exercise, determine how many protour teams are sponsored by companies with products that are actually applicable to you locally.
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Old 01-17-10, 01:04 AM   #35
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It's an excellent point, one I didn't consider. I was more thinking Local product<International stage.
Thanks for helping me to understand
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Old 01-18-10, 12:31 AM   #36
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Originally Posted by Suzie Green View Post
I just can't see the logic behind it. We're not talking about a company that practically every American uses, like the USPS, or Discovery Channel, or 7-Eleven. I can't remember the last time I stepped into a Radio Shack store. I don't know how they justify spending the money, do they really think that advertising from this is going to profoundly enhance the business?

I'm interested in your thoughts about it!
I go into my local Radioshacks at least 10+ times a year to get stuff I can't get elsewhere and to price shop for stuff I can get elsewhere. I don't believe I've ever watched the Discovery Channel, and can't remember the time I was in a 7-11 (I don't think they have them in my state!).
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