Join Date: Dec 2005
Location: Montpelier, VA
Bikes: The keepers: 1960 Raleigh Lenton Grand Prix, 1968 Ranger, 1969 Magneet Sprint, 1971 Gitane Tour de France, 1973 Raleigh Tourist, 1973 Lambert, 1973 Schwinn Super Sport, 2 - 1988 Rossins
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Wall Street Journal - "Sponsors Race for TV Exposure"
Quite the article in today's (Friday the 22nd) Wall Street Journal regarding sponsorships of cycling teams. Turns out that Europcar has garnered results way beyond their most optimistic hopes for publicity this year. The article is on page B7 in the Marketplace section. I think you'll probably be able to find it on WSJ.com for the next day or two, if you don't have access to the paper.
By the way, Europcar is picking up two-thirds of the team's 6.5 million Euro ($9.2 million) budget for this year.
"No wonder we keep testing positive in their bicycle races. Everyone looks like they're full of testosterone when they're surrounded by Frenchmen." ---Argus Hamilton