Is it me, or did it seem like the whole thing didn't really happen? Cyclingnews barely covered it. None of the papers (British) seemed to get into it.
If the UCI is really hoping to take cycling global, they need to do more to make the TdU into a top flight event.
You'll never see it on the front page of Sports Illustrated (then again in the US sports is really a subset of media, along with news that isn't news, and reality TV that isn't reality!!!).
But if within its own circles the Cycling community can't get geared up for a season-kick-off event like TdU then they should move it to later in schedule. Maybe get the Middle East tours moved up -- they seem to resonate more. Then have those lead into the TdU as the first "biggie" on the calendar?
Just seems like they are trying to lead off the Southern Hemisphere portion of the calendar with a big name event but it is falling flat. No build up in terms of the season, so from a press perspective it is flat (even if the course this year was not!)