I think a big issue this year - maybe reflected in the lack of decent coverage - is the lack of starpower beyond the Aussies (like McEwan, Goss, O'Grady, Rogers, Gerrans, Haussler,
Sure, there is no paid appearance by Lance this year, but there were also very few of the big tour names.
The GC players were missing because there is no real climbing involved - so no Evans, Schlecks, Horner, Leipheimer, Contador, Voekler, etc.
Yet there were not many power sprinters or classics guys either - no Cavendish, Farrah, Hushovd, Boonen, Gilbert, Cancellara, etc.
I mean, it had Greipel, Petachi, Sanchez, Valverde, Voigt and a bunch of other stage-winners and roleurs. The Aussie contingent included some real world-class riders too. But otherwise, not a lot of the big names you get in other regional 6 or 7 day tours (like the US tours).
And those names drive a lot of the coverage.