I know... beating a dead horse...
Fantom Cross Pro vs Fuji Cross Pro
If you line the components up , its not just the frame -- its the entire bike build, down to the no name stem and post (fuji calls them "fuji forged," and the degree is off by 1) -- even the saddle is just re-badged.
Seems to me the only difference is the BD comes with significantly better wheels.
Am I missing something?