I just pulled the trigger on the Crossrip Elite that LBS was selling for 1149. I will pick it up this Sunday so I have yet to do some decent ridding on it. From the reading I have done, it has be written that its a good bike for the price. Not a great bike, but a solid bike at that price point. The knocks have been about weight, quality of components and gearing. But I have chalked that all up to internet forum all stars. For the level rider that I am and most people are (read: not professional) I am not sure how much grams make a difference for the ridding I will be doing. So for me its an awesome bike.
I am a motorcycle track instructor and see the same thing in that community. People are throwing big money and parts and carbon fiber because that is what the pros have. And when it comes down to it the amature racer has spent 10K on a bike that they are still only using 75% of its potential. Why not save the money and put it into more time on track and use 95% of a stock bike? Its the mentality that if the pros have it, I need it! Good for selling parts and water cooler talk, but its a want, not a need.