I'm looking for my first bike in years. I've narrowed it down to 3 comfort bikes. Specialized, Trek Navigator, and a Motobecane Jubilee Deluxe.
The lbs that carries the Motobecane is in my opinion the dealer I would rather work with in the long run as they will adjust the bike for life. The bike seems to have better parts on it than the others and they are all in the $350 price range (don't go by the list price on the website)
Whenever I've bought a new bike, I've asked for an upgrade of one or two things. I always want a better seat than what is stock. The customer should be able to subtact the price of the original components and add the price of the desired components. You might even get 10% off of that!