Checked the Chariot Carriers website for online buying of 2010 models through Chariot--Cheetah has changed considerably with alloy wheels & larger windows offered in a green color, but the 'improved' Cheetah is $50 less than it was in 2009 (2010 Cheetah 1- $400, 2010 Cheetah 2- $450). Cougar model remains the same, but the Cougar 1 is now $50 less than last year ($525 for 2010), while the Cougar 2 is now priced at $600 for 2010, $75 less. Accessories & CTS conversion kits are either the same pricing or a little lower, with the exception of the XC Ski Kit with has been redesigned for 2010 & is $25 cheaper ($250 for 2010). Steep prices increases in 2008 & 2009 plus the sour economy slowed sales in North America. If your thinking of buying a Chariot, wait for the 2010 model pricing, especially if you are considering the Cheetah--definitely an improvement for 2010 at a more affordable cost.