What is sorry to say is that "real" cyclist-------read DF ---riders can make fun of recumbents. But if a bent rider mentions the short commings of DF bikes, mainly seats and comfort, they really get their knickers in a knot.
Pondering this subject for a while, IMHO recumbents are doing just fine. Trikes are making a large surge, and baby boomers more and more are finding that they can ride bents without pain. Also a larger percentage of cross country riders are finding that being on a bent for hours is far less painful, and they are able to set up and see the scenery that they are riding thru. Being able to see the scenery is one of the main reasons for a cross country tour. Bent riders are not forced to stare at their front wheels. If they crane their necks up for hours, it becomes a pain in the neck. Dont say is is not, as I have been there and done that.
So in my humble opinion bents do not really need an image make over.