I was just adding up how much money you could save by building a bike similar to a Specialized Tarmac E5 bike yourself. But saving money where you don't necessarily need it. Here's what I came up with.
Lowest price I've seen for a Specialized Tarmac E5 w/ record is $6,000. Want to settle for 10-speed Ultegra and save some dollars?
S-works E5 framset: $1630
Carbon/Alloy Pro Road Handlebars from Specialized: $89
S-works Carbon Pro Stem: $150
Ultegra Brakes: $140
Ultegra 10-speed cassette: $73
Ultegra 10-speed chain: $32
Ultegra Front Derailleur: $52
Speedplay Zero Pedals: $185
Ultegra 10-speed rear derailleur: $90
Ultegra 10-speed shifters: $365
Velomax Ascent II Wheels: $730
Bartape, rim tape: $20
FSA K-force MegaExo Crank: $500
Most of these things can be bought at a place like performancebike. With a 20% off performance coupon on only the parts available from their store, all this comes to a grand total of $3,891.
Let's add in labor for building and a pro bike fit: $200
We are now at $4,091
Why not get a new pair of shoes as well: $230
Now we're at $4,321
So...instead of spending $6,000 for the bike, when you most likely do NOT need carbon record, you save about $2,000 PLUS getting VERY GOOD shoes/pedals and a pro fit.
If you're a team performance member, you get an extra 10% of your order as credit towards your next purchase.
I just did this with this specific bike, but you could do similar things with any bike. Am I missing anything? Plus there is plenty of money to save if you don't need 10-speed, and will take 9-speed. You can save even more if you don't need pedals/shoes etc.