Fuji's problem in the USA has never been the bikes. Fuji has offered good bikes in each price category since around 1970...many of been among the best in their price category.
Fuji's problem has been a lack of first-rate dealers. When I ask folks which LBS do they consider the "best" in their area, they usually name a dealer that features Trek, Cannondale, Specialized, or Giant. Never a Fuji dealer.
When I locate a Fuji dealer (and they tend to be hard to find) they have two Fuji bikes in stock, both of which are entry-level bikes. I've never seen a Fuji dealer that carried Fuji road bikes at each level (Sora, Tiagra, 105, Ultegra, Dura-Ace, AND carried them in a variety of sizes.
So, Fuji fans...is there a "great" Fuji dealer out there somewhere? A dealer who keeps twenty or thirty Fuji's "in-stock" with a variety of models and sizes?