Intl. Herald-Tribune article on L'Equipe's business plans
11-20-05, 09:11 PM
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Intl. Herald-Tribune article on L'Equipe's business plans
I thought you guys would find this interesting. For those who haven't seen it, the IHT is one of the largest English-language newspapers published outside an english-speaking country. Their head office is in Paris. As a competing newspaper to L'Equipe within France, they have a unique perspective on things:
https://www.iht.com/articles/2005/11/...s/equipe21.php
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A rugby magazine, still unnamed, is in development. And last month, L'Équipe teamed up with Elle to publish L'Équipe Féminine, a magazine filled with articles on health and beauty aimed at a large group of readers who have mostly shunned the daily: women.
...
The broadsheet is drenched in color, huge photographs, and bold headlines, all of which attract a readership that is almost 83 percent male. At least 25 percent of readers are younger than 24.
https://www.iht.com/articles/2005/11/...s/equipe21.php
==============
A rugby magazine, still unnamed, is in development. And last month, L'Équipe teamed up with Elle to publish L'Équipe Féminine, a magazine filled with articles on health and beauty aimed at a large group of readers who have mostly shunned the daily: women.
...
The broadsheet is drenched in color, huge photographs, and bold headlines, all of which attract a readership that is almost 83 percent male. At least 25 percent of readers are younger than 24.
